The Multiverse Ambulacrum Introductorium ab Hong Kong Trade Development Council

Opus The Multiverse Ambulacrum Introductorium a designatore Hong Kong Trade Development Council est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Argenteum in Categoria Certaminis Eventum.

ArgentumEventum· 2021

The Multiverse Ambulacrum Introductorium

a Hong Kong Trade Development Council

Cliens: Hong Kong Trade Development Council

Victor praemii Praemium A' Design Award Argenteum in Categoria Eventum

54,583

Victor Praemii Verificatus

Verifica Statum Praemii pro #106404

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De The Multiverse Ambulacrum Introductorium

Multiversum est ambulacrum introductorium ad aulam mercatus horologiorum Sinicae Portus Odorati destinatum. Ambulacrum spatium 745 metrorum quadratorum occupat visitatoresque ad tabernas horologiorum notarum ducit. Rotunda speculata ad ingressum atrium designat. Intus, in medio stat cataracta pellucida LED quinque metrorum alta cum tecto speculato prominente. Portae argumento ornatae ad quattuor regiones et conclave otii ducunt. Parietes structi sunt ex aluminii formis iterum adhibendis, imaginibus vinyliis et tabulis speculatis vestitis. Conceptus abstractus studium creativum artificis horologiarii imaginarii reflectit.

Agnitio

De Praemium A' Design Award Argenteum

The Multiverse Ambulacrum Introductorium victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur The Multiverse Ambulacrum Introductorium opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. The Multiverse Ambulacrum Introductorium creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The Salon de TE was the only hall at the Hong Kong Watch and Clock Fair to be opened to the media and public with a purpose to showcase international watch brands. The fair organiser required an introductory passageway design to evoke feelings of new discovery to participants before they journeyed to the explore various booths. An abstract concept titled The Multiverse was created to reflect an imaginary artisan watchmaker’s subconsciousness during their moments of creative focus.
Dimensiones et Involucrum: The walls were built with reusable aluminum frames cladded with vinyl graphics and mirrored panels on plywood backing. The concourse entry was a 3m high facade rotunda shape area of 64m2, with a metal spherical sculpture. Inside the 5m high x 750m2 introductory passage various openings with themed installations were created. A 5m high LED waterfall with 12m long mirrored overhang, along with two 8.5m wide x 2.5m high LED screens, and a 40m2 stage were also featured in the main carpeted space.
Notulae: Introductory Passageway, Hong Kong, Watch, Brands, Installation, The Multiverse, Exhibition, HKTDC, Organiser, Fair
Technologia Productionis: The walled structures were made with lightweight reusable aluminium systems, covered with stretched vinyl graphics. Special interactive audio and visual equipment such as the LED screens, furniture and props were hired for the project. Biodegradable carpets, bespoke mechanical device for the sand machine, acoustic panels and metallic spherical balloon sculptures were added to complete the design.
Provocatio Designandi: The challenge was to find a concept the event organiser had not done before and finding a theme to stimulate the imagination of visitors with a sense of new discovery. After analysing many external themes, executing the inner universe of an artisan watchmaker mind seemed most fitting. This was how The Multiverse idea began, and a series of visceral ambient installations were developed. Our aim was to let the visitor draw to their own interpretation of what they had experienced in the space.
Investigatio: Our research derived from the design brief to evoke feelings of new discovery to stimulate its visitors at the introductory passageway. The design team decided to make this more challenging by exploring the subconscious journey of an artisan watchmaker mind. From this, a series of abstract spatial installations was built using visuals and sounds to reflect the serenity, inspiration and inner focused needed to make a master timepiece. Thus, our concept The Multiverse began.
Inspiratio: Inspiration to uplift the image of the introductory passageway design derived from the clients requirement to evoke feelings of new discovery upon its visitors. An abstract approach titled The Multiverse was developed and a series of audio and visual installations was created to reflect the intangible aspects and creative process of an artisan watchmaker mind. Each spatial experience was intended to depict the emotional response before visitors embarked to explore the branded watch booths.
Duratio Operis: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 5th of September 2019 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai.
Cursus Operationis: To arouse visitor curiosity, a 3m high x 64m2 mirrored rotunda entry was built at the concourse. Entering the hall, a 745m2 introductory passageway with a 5m high transparent LED waterfall with a mirror overhang is set at the centre of this space. Behind the LED waterfall, an open multi-functional space with a main stage would feature. Various portals each decorated with its own distinct ambience would lead visitors to the 4 different zones and the VIP lounge within this specialised hall.
Patentes: Copyrights belong to Hong Kong Trade Development Council, 2019
Membra Turmae: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Thomas Choi
Janet Chu
Jacob Lee
Agnitiones Imaginum: Hong Kong Trade Development Council