Inside Out Munus Primarium: Consilium Expositionis ab Hong Kong Trade Development Council

Opus Inside Out Munus Primarium: Consilium Expositionis a designatore Hong Kong Trade Development Council est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aeneum in Categoria Certaminis Eventum.

AesEventum· 2021

Inside Out Munus Primarium: Consilium Expositionis

a Hong Kong Trade Development Council

Cliens: Hong Kong Trade Development Council

Victor praemii Praemium A' Design Award Aeneum in Categoria Eventum

26,572

Victor Praemii Verificatus

Verifica Statum Praemii pro #106399

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Inside Out Munus Primarium: Consilium Expositionis

Textus Libri: Inside Out est consilium eventus creatum pro DesignInspire, expositione trium dierum in Hong Kong habita. Ratio parietem structuralem temporarium ab intra ad extra vertit, ut omnia eius opera manifesta fiant. Tabulae contraplacatae non tractatae, ferramenta vulgaria empta, et impalpamenta conducta parietem ingressus, mensam receptionis, forum apertum, duas officinas apertas, et areas communes ostensionis efficiunt. Series regularum ante aedificationem parata est, ut fex in loco minueretur et materiae iterum adhiberi possent. Ambitus crudus et neutralis cum graphicis et productis expositis contrastat.

Agnitio

De Praemium A' Design Award Aeneum

Inside Out Munus Primarium: Consilium Expositionis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Inside Out Munus Primarium: Consilium Expositionis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Inside Out Munus Primarium: Consilium Expositionis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: DesignInspire was an event platform for global creative elites, design brands, design associations and institutes to showcase their creativities. The event organiser wanted an eco-friendly approach to envelope and uplift the communal spaces. A concept called Inside Out was created. To minimize onsite waste a new set of rules were developed before the project began. The result was a raw and neutral design setting to uplift the ambience of the event.
Dimensiones et Involucrum: The reception counter (40m2), entrance wall (13m wide x 3m high), Innotalk open forum (200m2), 2 open workshops (2 x 110m2) to the communal product display (600m2) were constructed from standard plywood panelling, scaffolding, reusable aluminium structure, off-the-shelf fixing, digital print sticker and foamboard. All AV equipment were hired, and carpets used were biodegradable. At the Innotalk open forum a 2m high x 3.5m Wide LED screen and suspended acrylic LED lightbox lettering was used.
Notulae: DesignInspire, Hong Kong, Creative, Industry, Eco-friendly, Event, Inside Out, Exhibition, Organiser, HKTDC
Technologia Productionis: The main materials used for the spatial design were plywood panelling, off-the-shelf fixing, hired scaffolding, reusable aluminium structure, digital graphic print and sticker. The organiser’s design work includes the reception counter, entrance treatment, two open workshop, communal product display areas and the open forum. Due to the limited 3-day onsite move in, the last days was used for fine tune lighting, audio, art direction and visual merchandizing.
Provocatio Designandi: The challenge was to find a design concept that would fit the brief of being eco-friendly as well as able to uplift the spatial image of DesignInspire environment. Our design team decided to go beyond the aesthetic periphery and a new set of rules were created to minimise as much onsite waste as possible. The result was an ethical approach in providing a neutral and raw event design. The aesthetics also helped to juxtapose the finished products being exhibited at the show.
Investigatio: This idea derived from researching and dissecting various methods of building construction. This led us to examine the inside of a temporary wall structures in theatres sets and turning them inside out to expose all its workings. This was how the Inside Out concept began. Only locally sourced untreated plywood panels, off-the-shelf fixings and hired scaffolding were used to envelop the DesignInspire design. Making this least wasteful and eco-friendly method to erect a 3-day event.
Inspiratio: Inspiration came from the challenges to be eco-friendly whilst enabling an image uplift. To do this, we kept the build production simple and minimal. After researching many alternatives, the details of wall structures in theatres seem most apt and devised the concept Inside Out was born. This idea was about turning a temporary wall structure inside out to expose all its workings. Untreated plywood panels, off-the-shelf fixings and hired scaffolding was chosen to decor the DesignInspire.
Duratio Operis: The project duration was 3 months from initial briefing to onsite completion. Located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong, the event ran for 3 days from the 5th until the 7th of December in 2019. Only 3 days were allowed for the onsite move in and set up.
Cursus Operationis: The entrance wall and reception counter at the concourse provides the first impression to the Inside Out concept. The raw and neutral aesthetic developed from plywood panels and scaffolding highlight against the yellow and black graphics is used throughout the event to indicate the organiser’s work. This aesthetic helps to clearly define, the wayfinding, the open forum space, the 2 open workshop areas, communal product display zones etc. The layout was open and created for self-exploration.
Patentes: Copyrights belong to Hong Kong Trade Development Council, 2019
Membra Turmae: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Abby Chan
Agnitiones Imaginum: Hong Kong Trade Development Council