Mi Temple of Heaven Builder Packaging Involucrum Ludicri e Cubis Aedificatoriis ab Yang Zhang

Opus Mi Temple of Heaven Builder Packaging Involucrum Ludicri e Cubis Aedificatoriis a designatore Yang Zhang est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2021

Mi Temple of Heaven Builder Packaging Involucrum Ludicri e Cubis Aedificatoriis

a Yang Zhang

Cliens: Beijing AIQI Technology Co., Ltd.

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

13,267

Victor Praemii Verificatus

Verifica Statum Praemii pro #106355

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Mi Temple of Heaven Builder Packaging Involucrum Ludicri e Cubis Aedificatoriis

Involucrum 'Mi Templum Caeli Aedificatoris' est theca chartacea ludicro e cubis aedificatoriis destinata. Superficies exterior Aulam Precum pro Messe Bona subtilibus lineis depictam exhibet, et dispositio cum spatio albo largo imaginem tranquillam servat. Structura expositionem et involucrum in una theca coniungit. Operculo superiore aperto, ianua impressa apparet quae historiam iuncturae lignariae Sinensis traditionalis ostendit, cum indice omnium partium in parte aversa. Post ianuam, sacculi cubulorum in stratis dispositi sunt. Structura interior extrahi potest et ut theca repositoria iterum adhiberi.

Agnitio

De Praemium A' Design Award Aeneum

Mi Temple of Heaven Builder Packaging Involucrum Ludicri e Cubis Aedificatoriis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Mi Temple of Heaven Builder Packaging Involucrum Ludicri e Cubis Aedificatoriis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Mi Temple of Heaven Builder Packaging Involucrum Ludicri e Cubis Aedificatoriis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
Dimensiones et Involucrum: Packaging Size: 403x301x155mm
Notulae: Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
Technologia Productionis: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Provocatio Designandi: How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
Investigatio: The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
Inspiratio: Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
Duratio Operis: The project started in March 2020 and finished in May 2020 in Beijing, China
Cursus Operationis: The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual.
The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life.
Membra Turmae: Beijing AIQI Technology Co., Ltd.
Agnitiones Imaginum: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao