Opus Tucher AEcht Nuernberger Kellerbier Bavarian Consilio Packaging Cervisiam a designatore Bloom GmbH Nuernberg est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aureum in Categoria Certaminis Designatio Involucri.
AurumInvolucrum· 2020
Tucher AEcht Nuernberger Kellerbier Bavarian Consilio Packaging Cervisiam
Cliens: Bloom GmbH Nürnberg
Victor praemii Praemium A' Design Award Aureum in Categoria Involucrum
Victor Praemii Verificatus
Verifica Statum Praemii pro #102378Designum
De Tucher AEcht Nuernberger Kellerbier Bavarian Consilio Packaging Cervisiam
In medieval temporum et locorum braciniis in in dolor aetate super apothecas Conscidisti-DC annorum petram Noribergensium arce fossa humo operui. Honoris huius historiae packaging de "AEcht Nuernberger Kellerbier" Repete authenticum suscipit tempus. Pittacium cerevisia ostendit in manibus saxa ducto in arce sedens in dolio lignea et vinariam, quamvis a style vindemias vocasset fonts genus. Et cum obsignes tabellas cum comitatu scriptor titulus «S. Mauricii" coronam coloribus corticibusque tincidunt et aeris, et in fide per artem obliqui deferat.
Agnitio
De Praemium A' Design Award Aureum
Tucher AEcht Nuernberger Kellerbier Bavarian Consilio Packaging Cervisiam victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Tucher AEcht Nuernberger Kellerbier Bavarian Consilio Packaging Cervisiam inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Tucher AEcht Nuernberger Kellerbier Bavarian Consilio Packaging Cervisiam cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Dimensiones et Involucrum
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Notulae
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Provocatio Designandi
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Inspiratio
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Patentes
- Tucher Bräu GmbH und Co. KG
- Membra Turmae
- Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger
Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer - Agnitiones Imaginum
- Bloom GmbH Nürnberg
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