Hong Kong Trade Development Council тарабынан The Multiverse Primary Function: Кириш өтмөгү

Hong Kong Trade Development Council тарабынан жасалган The Multiverse Primary Function: Кириш өтмөгү — Иш-чара жана Окуя Дизайны Мелдеш Категориясындагы абдан престиждүү 2021 A' Design Award Күмүш байгеси сыйлыгынын жогору бааланган жеңүүчүсү.

КүмүшИш-чара· 2021

The Multiverse Primary Function: Кириш өтмөгү

Автору: Hong Kong Trade Development Council

Кардар: Hong Kong Trade Development Council

Иш-чара Категориясында A' Design Award Күмүш байгеси Жеңүүчүсү

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Текшерилген Сыйлык Жеңүүчүсү

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Сайтка кирүү A' Design Award сайтында көрүү Пресс-релиз Сыйлык белгиси

Түстөр

Дизайн

The Multiverse Primary Function: Кириш өтмөгү жөнүндө

Book Text: Multiverse — бул Гонконгдогу саат жарманкесинин залы үчүн иштелип чыккан кириш өтмөгү. Өтмөк 745 чарчы метр аянтты ээлеп, коноктарды брендделген саат стенддерине карай багыттайт. Күзгүлүү ротонда киреберен борбордук өтүү жолун белгилейт. Ичинде 5 метр бийиктиктеги тунук LED шаркыратмасы, күзгүлүү асма көшөгө менен, борбордо орун алган. Тематикалык порталдар төрт аймакка жана эс алуу бөлмөсүнө алып барат. Дубалдар кайра колдонулуучу алюминий каркастардан курулуп, винил графикасы жана күзгүлүү панелдер менен капталган. Абстракттуу концепция ойдон чыгарылган чебер саат устасынын чыгармачылык багытын чагылдырат.

Таануу

A' Design Award Күмүш байгеси жөнүндө

The Multiverse Primary Function: Кириш өтмөгү – A' Design Award Күмүш байгесинин жеңүүчүсү, жогорку деңгээлдеги, көркөм жана таасирдүү дизайндарга берилген өзгөчө бедели жогору таануу. Күмүш жеңүүчүлөр – өтө тамаша жана абдан чыгармачыл иштер, алар авторлорунун мыкты билимин, талантын жана сезгичтигин көрсөтөт. The Multiverse Primary Function: Кириш өтмөгү сонун, үлгүлүү, өзгөчө кесипкөй жана терең жаңычыл чыгарма болот деп күтүлөт. Бул Күмүш байгени жеңген дизайн – искусство, илим, дизайн жана технологиянын чек араларын кеңейтүүгө салым кошкон көрүнүктүү ойлоп табуу. The Multiverse Primary Function: Кириш өтмөгү баардыгы кызыккан чыгарма, ал каалоону ойготот, жагымдуу сезимдерди алып келет жана таң калуу менен суктанууну жаратат.

Дизайндын артында

Пресс-комплект

Дизайнер тарабынан берилген кредиттер, команда мүчөлөрү жана техникалык маалыматтар.

Уникалдуу Касиеттер: The Salon de TE was the only hall at the Hong Kong Watch and Clock Fair to be opened to the media and public with a purpose to showcase international watch brands. The fair organiser required an introductory passageway design to evoke feelings of new discovery to participants before they journeyed to the explore various booths. An abstract concept titled The Multiverse was created to reflect an imaginary artisan watchmaker’s subconsciousness during their moments of creative focus.
Өлчөмдөр жана Таңгактоо: The walls were built with reusable aluminum frames cladded with vinyl graphics and mirrored panels on plywood backing. The concourse entry was a 3m high facade rotunda shape area of 64m2, with a metal spherical sculpture. Inside the 5m high x 750m2 introductory passage various openings with themed installations were created. A 5m high LED waterfall with 12m long mirrored overhang, along with two 8.5m wide x 2.5m high LED screens, and a 40m2 stage were also featured in the main carpeted space.
Тегдер: Introductory Passageway, Hong Kong, Watch, Brands, Installation, The Multiverse, Exhibition, HKTDC, Organiser, Fair
Өндүрүш Технологиясы: The walled structures were made with lightweight reusable aluminium systems, covered with stretched vinyl graphics. Special interactive audio and visual equipment such as the LED screens, furniture and props were hired for the project. Biodegradable carpets, bespoke mechanical device for the sand machine, acoustic panels and metallic spherical balloon sculptures were added to complete the design.
Дизайн Чакырыгы: The challenge was to find a concept the event organiser had not done before and finding a theme to stimulate the imagination of visitors with a sense of new discovery. After analysing many external themes, executing the inner universe of an artisan watchmaker mind seemed most fitting. This was how The Multiverse idea began, and a series of visceral ambient installations were developed. Our aim was to let the visitor draw to their own interpretation of what they had experienced in the space.
Изилдөө: Our research derived from the design brief to evoke feelings of new discovery to stimulate its visitors at the introductory passageway. The design team decided to make this more challenging by exploring the subconscious journey of an artisan watchmaker mind. From this, a series of abstract spatial installations was built using visuals and sounds to reflect the serenity, inspiration and inner focused needed to make a master timepiece. Thus, our concept The Multiverse began.
Илхам: Inspiration to uplift the image of the introductory passageway design derived from the clients requirement to evoke feelings of new discovery upon its visitors. An abstract approach titled The Multiverse was developed and a series of audio and visual installations was created to reflect the intangible aspects and creative process of an artisan watchmaker mind. Each spatial experience was intended to depict the emotional response before visitors embarked to explore the branded watch booths.
Долбоордун Мөөнөтү: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 5th of September 2019 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai.
Иш Агымы: To arouse visitor curiosity, a 3m high x 64m2 mirrored rotunda entry was built at the concourse. Entering the hall, a 745m2 introductory passageway with a 5m high transparent LED waterfall with a mirror overhang is set at the centre of this space. Behind the LED waterfall, an open multi-functional space with a main stage would feature. Various portals each decorated with its own distinct ambience would lead visitors to the 4 different zones and the VIP lounge within this specialised hall.
Патенттер: Copyrights belong to Hong Kong Trade Development Council, 2019
Команда Мүчөлөрү: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Thomas Choi
Janet Chu
Jacob Lee
Сүрөт Автордугу: Hong Kong Trade Development Council