دیزاینی Jingyang Brick Tea Fonksiyona Sereke: Pêçana Çayê لەلایەن Litete Brand Design خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

ZîvPakêtkirin· 2020

Jingyang Brick Tea Fonksiyona Sereke: Pêçana Çayê

لەلایەن Litete Brand Design

کڕیار: Litete Brand Design

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Pakêtkirin

28,858

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #89381

بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Jingyang Brick Tea Fonksiyona Sereke: Pêçana Çayê

Çaya Kerpîçî ya Jingyang dîzaynek pêçanê ye ji bo kerpîçên çaya pestandî. Pêçan bi pîvana 100 mm bi 100 mm bi 40 mm e û ji kaxeza brincê ya destsazkirî hatiye çêkirin, ku li dijî şilbûnê ye. Xemilandin bi destan bi çapkirina bloka darîn tê kirin, ku hunerek kevneşopî ya Çînî ye. Wêne jiyana bazirganan û adetên herêmî yên dawiya xanedana Qing nîşan didin, û sê rengên kevneşopî yên Çînî li seranserê rêzê têne bikaranîn. Binê bi etîketek kaxezî tê girtin. Girêyek benê kayê pêçanê morê dike û herwiha wek destikek ji bo hilgirtinê xizmetê dike.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Jingyang Brick Tea Fonksiyona Sereke: Pêçana Çayê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Jingyang Brick Tea Fonksiyona Sereke: Pêçana Çayê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Jingyang Brick Tea Fonksiyona Sereke: Pêçana Çayê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
قەبارە و پاکێج: 100 mm x 100 mm x 40 mm
تاگەکان: Engraving,Tea Packaging,Packaging design
تەکنەلۆژیای بەرهەمهێنان: The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
هەڵەنگاندنی دیزاین: In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
توێژینەوە: Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
ئیلهام: The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
ماوەی پڕۆژە: The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
ڕێڕەوی کارکردن: In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
پەتێنتەکان: Copyrights belong to Langcer Lee, 2019.
ئەندامانی تیم: Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Photographer:Jiang Tao
کرێدیتی وێنەکان: #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018