MAU Vegas 2019 Bûyer لەلایەن Shreya Gulati

دیزاینی MAU Vegas 2019 Bûyer لەلایەن Shreya Gulati خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Reklam, Kirrûbirr û Ragihandinê.

HesinReklam· 2020

MAU Vegas 2019 Bûyer

لەلایەن Shreya Gulati

کڕیار: Houndstooth

خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Reklam

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #88163

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی MAU Vegas 2019 Bûyer

Serlêdanên Pêdivî yên Bişabûyî an MAU Vegas bûyera serlêdanên serhêl ên serhêl ên cîhanê ye. Ew bi navnîşên Spotify, Tinder, Lyft, Bumble û MailChimp bi navnîşa herî mezin a Silicon Valley-ê balê dikişîne. Houndstooth hate peywirandin ku ji bo sala 2019-an tevahiya dîmena dîmenê û hebûna dîjîtal a tevahiya bûyerê şêwirmendî, sêwirandin û birêvebirin. Gava ku bûyer hewl dide ku sînorê di qada teknolojiyê de bişkîne, wan pergalek çêkir ku dikare bi vîdeoyî pêşbixîne û temaşevanan re bibore. nav ezmûna holîstîk de.

پێناسەکردن

دەربارەی Xelata A' Design Award a Hesinîn

MAU Vegas 2019 Bûyer xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku MAU Vegas 2019 Bûyer afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. MAU Vegas 2019 Bûyer ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
تاگەکان: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
تەکنەلۆژیای بەرهەمهێنان: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
هەڵەنگاندنی دیزاین: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
توێژینەوە: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
ئیلهام: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
ماوەی پڕۆژە: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
ڕێڕەوی کارکردن: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
ئەندامانی تیم: Shyamlee Jagtap