Pony Pack Tea Primary Function: پاکەتکردنی سندووقی دیاری چای لەلایەن Xiang Qian, Deng Zhehao and Yao Wenliang

دیزاینی Pony Pack Tea Primary Function: پاکەتکردنی سندووقی دیاری چای لەلایەن Xiang Qian, Deng Zhehao and Yao Wenliang خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

ZîvPakêtkirin· 2020

Pony Pack Tea Primary Function: پاکەتکردنی سندووقی دیاری چای

لەلایەن Xiang Qian, Deng Zhehao and Yao Wenliang

کڕیار: Rufy Design

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Pakêtkirin

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بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Pony Pack Tea Primary Function: پاکەتکردنی سندووقی دیاری چای

Book Text: چای Pony Pack دیزاینێکی پاکەتکردنی دیاریە کە بۆ چایی پرێمیۆم دروستکراوە. چەمکەکە بەدوای مێژووی درێژی دروستکردنی چای دەکەوێت، کە تێیدا شێوازە نەریتیەکان دەپارێزرێن و لەگەڵ بەڕێوەبردنی بەرهەمهێنانی هاوچەرخدا تێکەڵ دەکرێن. پیتە چینیەکان کە بە شێوازی سەردەمە جیاوازەکان نووسراون لەسەر ڕووەکەدا چیندار کراون بۆ دەربڕینی کوالیتی کە بەدرێژایی کات هەڵگیراوە. سێتەکە سندووقێک و جانتایەکی کەتانی لەخۆدەگرێت کە بە گرێیەکی گوریسی توندکراو داخراوە. کاغەزێکی سادەی تێکستوردار بەکارهاتووە، لەگەڵ چاپی سکرین، برۆنزکردن و ئێمبۆسینگ. شێوەکان چایی ستوونی و کێکی چای بەبیر دەهێننەوە.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Pony Pack Tea Primary Function: پاکەتکردنی سندووقی دیاری چای xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Pony Pack Tea Primary Function: پاکەتکردنی سندووقی دیاری چای karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Pony Pack Tea Primary Function: پاکەتکردنی سندووقی دیاری چای afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
قەبارە و پاکێج: Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
تاگەکان: Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
تەکنەلۆژیای بەرهەمهێنان: Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
هەڵەنگاندنی دیزاین: The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
توێژینەوە: 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.
ئیلهام: The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
ماوەی پڕۆژە: 2017-2017.9 changsha, hunan province, China
ڕێڕەوی کارکردن: The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
ئەندامانی تیم: Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang
کرێدیتی وێنەکان: Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。