Mirzam: Monsters Collection Ambalaja Çikolata لەلایەن Backbone Branding

دیزاینی Mirzam: Monsters Collection Ambalaja Çikolata لەلایەن Backbone Branding خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Zêrîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

ZêrPakêtkirin· 2021

Mirzam: Monsters Collection Ambalaja Çikolata

لەلایەن Backbone Branding

کڕیار: Backbone Branding

خەڵاتگری Xelata A' Design Award a Zêrîn لە پۆلی Pakêtkirin

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #86552

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Mirzam: Monsters Collection Ambalaja Çikolata

Çîkolataçêkerên ji UAE (Dubai) ji bo çikolata ji fasûlî-bi-bar a bi destan hatî çêkirin hewcedarî marqeyek bûn. Ji nav û nasnameyê bigire heya sêwirana hilber û pakkirinê, tîmê her hêmanek bi çîrokek balkêş li dora tevahî konseptê sêwirand. Marqeya ku li ser bingeha rêwîtiyên di nav rojhilata kevnar de li ser rê û rêçikên deryayê yên ji mêj ve jibîrkirî hatine afirandin. Rêwîtiyek ji welatek bo welatek din, hevdîtina cinawir û karakterên efsanewî. Sêwirana pakkirinê xeyala rêwîtiyek di navbera efsane û rastiyê de ye.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zêrîn

Mirzam: Monsters Collection Ambalaja Çikolata xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Mirzam: Monsters Collection Ambalaja Çikolata vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Mirzam: Monsters Collection Ambalaja Çikolata daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
قەبارە و پاکێج: Width 31 mm x Depth 1 mm x Height 61 mm
تاگەکان: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
تەکنەلۆژیای بەرهەمهێنان: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
هەڵەنگاندنی دیزاین: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
توێژینەوە: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
ئیلهام: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
ماوەی پڕۆژە: January-September 2015, Yerevan, Armenia
ڕێڕەوی کارکردن: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
پەتێنتەکان: Copyrights belong to Mirzam Chocolate Makers
ئەندامانی تیم: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
کرێدیتی وێنەکان: All Photo Credits to Bacbkone Branding