Tels Cargo Nasnameya Marka لەلایەن Nargiza Usmanova

دیزاینی Tels Cargo Nasnameya Marka لەلایەن Nargiza Usmanova خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2025 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Reklam, Kirrûbirr û Ragihandinê.

HesinReklam· 2025

Tels Cargo Nasnameya Marka

لەلایەن Nargiza Usmanova

کڕیار: TELS Cargo

خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Reklam

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #172023

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Tels Cargo Nasnameya Marka

Nivîsa Pirtûkê: Tels Cargo nasnameyeke marka ye ku ji bo pargîdaniyeke barhilgirtinê ya Ewropî hatiye afirandin, ku baldayî li ser bargiraniya otomobîlan e. Logo tîpguhêziya (typography) resen, pelanka rengan û sembola pênc-xetî ya paletê diparêze, ji ber vê yekê nasîn tê parastin. Elementeke gilover rojê û ronahiyê nîşan dide. Tîpên G û O di peyva Cargo de bi hev ve girêdayî ne da ku tevger têbigihîjin. Nasname li ser dîzaynên kamyonan, salnameyên dîwêr, kelûpelên nivîsgehê, kartên silavan, şûşeyên avê, çente, saetên dîwêr, standên pêşangehê û diyariyan tê bikaranîn. Pelanka rengên gewr û pirteqalî xuyangeke modern û pispor piştrast dike.

پێناسەکردن

دەربارەی Xelata A' Design Award a Hesinîn

Tels Cargo Nasnameya Marka xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Tels Cargo Nasnameya Marka afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Tels Cargo Nasnameya Marka ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
قەبارە و پاکێج: The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
تاگەکان: Branding, Identity, Graphic design, Logo design, Visual design
تەکنەلۆژیای بەرهەمهێنان: All advertising product layouts are created using graphic design software.
هەڵەنگاندنی دیزاین: The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
توێژینەوە: A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
ئیلهام: The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
ماوەی پڕۆژە: The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
ڕێڕەوی کارکردن: All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
پەتێنتەکان: Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
کرێدیتی وێنەکان: Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk