Joy To Go پاکەجکردن لەلایەن Du Qingyu and Zhang Jun

دیزاینی Joy To Go پاکەجکردن لەلایەن Du Qingyu and Zhang Jun خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2025 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

HesinPakêtkirin· 2025

Joy To Go پاکەجکردن

لەلایەن Du Qingyu and Zhang Jun

کڕیار: Joy Studio

خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Pakêtkirin

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پشتڕاستکردنەوەی باری خەڵات بۆ #165104

بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Joy To Go پاکەجکردن

پاکەجکردنی گەیاندنی خواردنی خێرای Joy To Go کاراکتەری بچووک و جوانی بەناوی Joy لەگەڵ خواردندا یەکدەخات و دیزاینێکی یەکگرتوو لە سەرتاسەری سیستەمی پاکەجەکەدا دروست دەکات. ئەم توخمە یارییانە نەک تەنها بۆ خۆشی دیزاین کراون، بەڵکو ئاماژە بە میکانیزمی کردنەوەی پاکەجەکەش دەدەن. بۆ نموونە، کاراکتەرێک کە هامبورگەرێکی لەسەر سەرییەتی لەسەر پاکەجی هامبورگەرەکە نیشان دراوە. پێکهاتەکانی زیاتری هامبورگەر تەنها دوای ئەوەی بەکارهێنەران قەپاغەکە بکەنەوە بە هێواشی دەبینرێن. جگە لەوەش، دەکرێت پاکەجەکە دووبارە بەکاربهێنرێتەوە، چونکە دەکرێت نەخشەکان بڕێن و ببنە نیشانەخوێن، کە یارمەتیدەرە بۆ بەرزکردنەوەی هۆشیاری ژینگەیی.

پێناسەکردن

دەربارەی Xelata A' Design Award a Hesinîn

Joy To Go پاکەجکردن xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Joy To Go پاکەجکردن afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Joy To Go پاکەجکردن ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
قەبارە و پاکێج: Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm
تاگەکان: Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
تەکنەلۆژیای بەرهەمهێنان: For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
هەڵەنگاندنی دیزاین: Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
توێژینەوە: We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
ئیلهام: To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
ماوەی پڕۆژە: The project started in April 2024 in Beijing and finished in October 2024 in Beijing
ڕێڕەوی کارکردن: We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
ئەندامانی تیم: Du Qingyu
Zhang Jun
کرێدیتی وێنەکان: Du Qingyu