Colorful Zhangzhou پاکێجکردنی بەرهەمی براند لەلایەن Yangchao Wu

دیزاینی Colorful Zhangzhou پاکێجکردنی بەرهەمی براند لەلایەن Yangchao Wu خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2025 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

ZîvPakêtkirin· 2025

Colorful Zhangzhou پاکێجکردنی بەرهەمی براند

لەلایەن Yangchao Wu

کڕیار: Yangchao Wu

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Pakêtkirin

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #164285

بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Colorful Zhangzhou پاکێجکردنی بەرهەمی براند

Zhangzhou-ی ڕەنگاوڕەنگ سیستەمێکی پاکێجکردن و ناسنامەیە کە بۆ براندی شارێک دروستکراوە. دیزاینەکە سیستەمی ناسنامەی بینراو، پاکێجکردنی دیاری، بۆشایی ئەزموونی ئۆفلاین و پلاتفۆرمی خزمەتگوزاری ژیانی ئۆنلاین لەخۆدەگرێت. ڕەنگی سوور و گوڵی نێرگز وەک تێمی سەرەکی بەکارهێنراون، کە لە مێژووی ناوخۆیی، داب و نەریت و نەخشە تەلارسازییەکانەوە وەرگیراون. تێمی جیاواز بۆ بەرهەمەکانی وەک کولێرەی مانگ، چا و دیارییەکان پەرەیان پێدراوە. هەر سندوقێک ٢٦٠ ملم پانی، ٢٦٠ ملم قووڵی و ١٤٠ ملم بەرزییەتی. پێکهاتە داهێنەرەکانی پاکێجکردن پاراستن لە کاتی گواستنەوەدا باشتر دەکەن، و کەرەستەی بەردەوام بەکارهێنراون.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Colorful Zhangzhou پاکێجکردنی بەرهەمی براند xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Colorful Zhangzhou پاکێجکردنی بەرهەمی براند karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Colorful Zhangzhou پاکێجکردنی بەرهەمی براند afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
قەبارە و پاکێج: Width 260 mm x Depth 260 mm x Height 140 mm
تاگەکان: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
تەکنەلۆژیای بەرهەمهێنان: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
هەڵەنگاندنی دیزاین: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
توێژینەوە: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
ئیلهام: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
ماوەی پڕۆژە: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
ڕێڕەوی کارکردن: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
ئەندامانی تیم: Chief Designer: Yangchao Wu
کرێدیتی وێنەکان: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.