Pazhu Winery Pakkajkirina Şerabê لەلایەن Yanhui Zhang

دیزاینی Pazhu Winery Pakkajkirina Şerabê لەلایەن Yanhui Zhang خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2024 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

HesinPakêtkirin· 2024

Pazhu Winery Pakkajkirina Şerabê

لەلایەن Yanhui Zhang

کڕیار: Wuhan PUFINE Creative Technology Co., Ltd.

خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Pakêtkirin

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بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Pazhu Winery Pakkajkirina Şerabê

Pazhu Winery pakkajkirineke ji bo şerabek trîaxa hatiye çêkirin li Tîbetê. Qutîka derve şêwaza avahîsaziya Koşka Potala dişoxilîne, û rengên sor-qehweyî û zer-kevirî wek rengên bingehîn hatine bikaranîn. Etîketa PET bi pêvajoyeke çapkirina ultraviyole ya neh rengî hatiye çêkirin. Nîgarên bereketê yên pîroz, alên duayê, darikên tirî û ajalên herêmî bi şêwazeke herêmî hatine boyaxkirin. Hejmara 3716 bilindahiya şerabxaneyê nîşan dide. Dema qutî ji jorve tê vekirin, şêweya çiyayên dorpêçker peyda dibe. Qutîya diyariyê pîvana 112 bi 112 bi 380 mîlîmetreyan e.

پێناسەکردن

دەربارەی Xelata A' Design Award a Hesinîn

Pazhu Winery Pakkajkirina Şerabê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Pazhu Winery Pakkajkirina Şerabê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Pazhu Winery Pakkajkirina Şerabê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: As a wine representing the regional characteristics and ethnic culture of Tibet, the local patterns of good wishes together with the images of native animals and snow-capped mountains are integrated in the design, and the unique local architectural form and ethnic color are adopted too, intuitively reflecting the regional characteristics and national culture of the product.
قەبارە و پاکێج: Gift Box Size: 112mm*112mm*380mm
Bottle Size: Diameter 52mm* height 350mm
تاگەکان: Tibet, extremely high altitude, national features, Pazhu Winery
تەکنەلۆژیای بەرهەمهێنان: The PET label adopts nine color UV printing process. The lush growing grape and the worship animal spirits are depicted by unique local painting, implying the fine environment. Figure 3716 is the altitude at which the winery is located. The auspicious blessing symbol and the image of colorful prayer flags on bottle, the Tibetan architectural style outer box, as well as ochre red and stone yellow, the most noble and sacred colors of local, every detail reflects the local features of the product.
هەڵەنگاندنی دیزاین: The extremely high altitude and cold climate where the product located pose a great physical challenge to the design team members. In order to present the local characteristics in packaging design to fit the product well, team members need to get with the extreme climate in a short period of time to get better understand the natural environment which formed the product, and explore and perceive more local history, culture and spirit background where the product grows up.
توێژینەوە: As a high-end product representing the regional culture of Xizang, the packaging design should not only reflect the geographical environment and regional characteristics that consumers are familiar with, but also reflect the profound local cultural heritage, so as to well express the uniqueness and cultural attributes of the product as a product with local characteristics.
ئیلهام: The appearance and color of the Potala Palace, known as the first royal palace in the Tibet, directly reflects the local identity. The figure of extremely high altitude of the production area, the images of snow mountains and local animals reflect the ecological environment of the place as well as the product quality. The auspicious blessing patterns and unique painting art of Tibet endows the product with more emotional, cultural and artistic values.
ماوەی پڕۆژە: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
ڕێڕەوی کارکردن: It's easy to identify the location as the most famous palace in Tibet provides the reference design for the outer box. It comes out the image of mountains surrounded when the box was opened at the top and a feeling of flying over high mountains and exceeding the limit when the bottle is taken out from it. The unique auspicious blessing patterns and local animal images, offer the novelty and collectible value of the product and let it to be the best choice for gifts and tourism commemorations.
ئەندامانی تیم: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Cheng Lianfang