Pinna Olive Oils Etîket لەلایەن Giovanni Murgia

دیزاینی Pinna Olive Oils Etîket لەلایەن Giovanni Murgia خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2023 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

TuncPakêtkirin· 2023

Pinna Olive Oils Etîket

لەلایەن Giovanni Murgia

کڕیار: Fratelli Pinna

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Pakêtkirin

14,198

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #150744

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Pinna Olive Oils Etîket

Sêwirana vê şûşeyên rûnê zeytûnê xwedan xuyangek hindiktirîn û paqij e, ku tenê bi berevajiya bilind a di navbera spîya şûşê û rengên bijartî yên hêmanên li ser etîketê de tête diyar kirin. Proje armanc dike ku sêwiranek hevdem, mînîmal û balkêş biafirîne da ku vîzyona Fratelli Pinna veguhezîne, hevsengiyek di navbera nirxên nûjeniyê de bi girîngiya ku li ser erdê ve girêdayî ye. Ev kombînasyona neveqetandî bi metafora dîtbarî ya ku ji xebata sêwiraner û hunermendê Sardînyayî Eugenio Tavolara hatî îlhama kirin, tê vegotin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Pinna Olive Oils Etîket xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Pinna Olive Oils Etîket tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Pinna Olive Oils Etîket pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The design has a minimal and clean appearance, being only characterized by the high contrast between the white of the bottle and the selected colors of the elements on the label.
قەبارە و پاکێج: Label: 88,65 mm x 56,40 mm x 176,00 mm
The label belongs to the "sleeve" type, therefore its surface completely covers that of the "Moresca" type bottle, specific for bottling products such as oil and vinegar.
Moresca type bottle: 88,65 mm x 56,40 mm x 176,00 mm
It has a square shape and a glass-green color.
تاگەکان: oil, label, Sardinia, Italy, Tavolara, craftsmanship, territory
تەکنەلۆژیای بەرهەمهێنان: The bottle and label are a whole. This effect is due to the choice of the sleeve technology, which offers a wide design flexibility and high-quality prints that brings bright colors and sharp details.
هەڵەنگاندنی دیزاین: The most challenging aspect of the work was rejuvenating the image of Fratelli Pinna without betraying the company's core values, such as attachment to the family and the land. The challenge involved bringing the history of this agricultural company into new products by dressing it in a contemporary dress, suitable for the new visual codes of the market. The project had to combine the values of contemporaneity and minimalism with those of a concrete and strongly identity-driven design.
توێژینەوە: The research of the works of the Sardinian designer Eugenio Tavolara was developed, particularly his approach to craftsmanship in relation to Sardinia identity. Several case studies from Tavolara's work were examined for their relevance to the values of the Fratelli Pinna brand. Illustrations were created depicting bucolic scenes of olive harvesting. The scenes, captured on the labels, are imagined as part of a single landscape, represented by a continuous line that extends from one label to the next. The bottles convey continuity and collectibility as a single set within the scene.
ئیلهام: Family, territory, innovation. These virtues characterize the Fratelli Pinna brand, based in the village of Ittiri. The design communicates those values by taking as inspiration the work of the Sardinian designer Eugenio Tavolara. His philosophy and production has been considered revolutionary in Sardinia, as he introduced significant innovations in Sardinian handicrafts, creating an unique and distinctive style that influenced many other subsequent artists and artisans.
ماوەی پڕۆژە: The project started in Sassari in October 2022 and finished in Sassari in February 2023.
ڕێڕەوی کارکردن: The project aims to create a contemporary, minimal and appealing design to transmit the Fratelli Pinna's vision, a balance between the values of innovation with the importance of being rooted to the land. This inseparable combination is conveyed through the visual metaphor inspired by the work of the Sardinian designer Eugenio Tavolara.
ئەندامانی تیم: Art direction: Giovanni Murgia
Graphic Design: Viola Orgiano
3D: Max Turrini
کرێدیتی وێنەکان: Image #1: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #2: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #3: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #4: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #5: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Video credits: 3D Artist Max Turrini - 2023