Haokan City Kampanyaya Afirandina Vîdyoyê لەلایەن Baidu Online Network Technology Beijing

دیزاینی Haokan City Kampanyaya Afirandina Vîdyoyê لەلایەن Baidu Online Network Technology Beijing خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2023 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Reklam, Kirrûbirr û Ragihandinê.

TuncReklam· 2023

Haokan City Kampanyaya Afirandina Vîdyoyê

لەلایەن Baidu Online Network Technology Beijing

کڕیار: Baidu Online Network Technology. Beijing

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Reklam

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خەڵاتگری پشتڕاستکراو

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بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Haokan City Kampanyaya Afirandina Vîdyoyê

Haokan City kampanyayeke afirandina vîdyoyê ye ku brandên bajaran li ser înternetê û li derveyî wê pêş dixe. Ev kampanya çand, geştyarî, moda û teknolojiya nû ya herêmî bi hev re dike û ji bo her bajarekî sembolek taybet ava dike. Hûragahiyên avahîsaziya kevneşopî, cil û berg û destkariyê, di nav de bişkokên girêka çînî, pîping, tevn û gulvedan, bi rêya simulasyona 3D û wêneyên dînamîk têne pêşandan. Karekterek bi navê Dongfang Chen rêberiya afirêneran ên ciwan dike. Vîdyoyên kurt û çalakiyên li derveyî têlê mirovan vedixwînin ku çanda her bajarî tomar bikin û parve bikin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Haokan City Kampanyaya Afirandina Vîdyoyê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Haokan City Kampanyaya Afirandina Vîdyoyê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Haokan City Kampanyaya Afirandina Vîdyoyê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: HAOKAN CITY is an online and offline video creation activity focusing on city brands.
Applying modern technology and innovative expression, the team combines city humanistic characteristics, local cultural tourism, fashion and new technology and other elements to create a customized icon for the city. Through 3D display, it inspires the young group to record, communicate and spread the unique culture of each city through short video, promoting the integration of traditional art and modern life.
تاگەکان: Video activity, City brand and element, Cultural export IP, Virtual IP and digital technology, Coordinated development between online and offline
تەکنەلۆژیای بەرهەمهێنان: With the understanding of traditional architecture, costume and culture, designers transform creatives into identifiers, visuals, images, short films and redefine brand images through dynamic propaganda, 3D display, metaverse and other new digital technologies to make traditional culture visible, audible and perceptible. It is worth mentioning that traditional Chinese knot buttons, piping, weaving, embroidery and others are fully displayed in the outfit of Dongfang Chen by 3D simulation.
هەڵەنگاندنی دیزاین: Symbolizing the city, the project is important in linking culture and human, creates a strong intellectual and cultural output IP of HAOKAN CITY. By constructing cultural themes and establishing celebrations, it promotes spreading traditional culture from both online and offline levels, break cultural barriers, promote the urban cultural digital upgrade, and create HAOKAN Video of New Creation Ecosystem with firm cultural confidence, reviving the charm of traditional culture in modern times.
توێژینەوە: With the change of human concepts and the promotion of Internet technology, the cultural identity rooted in the hearts of people begins to be awakened, and the cultural landscape of the city is presented to young users through high quality videos, which revitalizes regional city content.
ئیلهام: The activity aims to create a video creation and communication platform that gathers materials and inspiration from architectural art, humanistic history, technological development and other fields, connect traditional culture and young creators, and enhance their cultural identity and innovative inheritance.
Focusing on the young group, it creates a personalized IP image Dongfang Chen with the character of exploring the unknown, full of curiosity and chasing trends.
ماوەی پڕۆژە: Designed and developed in Beijing in February 2022 and landed in Shenzhen, China in July 2022.
ڕێڕەوی کارکردن: Online, Relying on the advantages of short video platform, encourage old artists to go out and bring ancient skills and folk art into the vision of more people, and attract young creativity to record the unique traditional city culture with innovative expression techniques.
Offline, Hold various grand activities, and cooperate with political tourism, cultural tourism, fast consumer goods and other industries in innovative and interactive ways to expand the application of industry scenarios.