دیزاینی Yunnan Baiyao Karê Sereke: Pakêtkirina Xemîlê Diranan لەلایەن Tiger Pan خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2023 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.
TuncPakêtkirin· 2023
Yunnan Baiyao Karê Sereke: Pakêtkirina Xemîlê Diranan
لەلایەن Tiger Pan
کڕیار: Yunnanbaiyaogroup Co., Ltd
خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Pakêtkirin
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #145832دیزاینەکە
دەربارەی Yunnan Baiyao Karê Sereke: Pakêtkirina Xemîlê Diranan
Nivîsa Pirtûkê: Yunnan Baiyao pakêtkirinek e ku ji bo rêzeke xemîlê diranan a zarokan hatiye sêwirandin. Karaktera brendê ewrek zarok e, ku ilhama xwe ji navê brendê wergirtiye, li vir peyva "yun" wateya ewr dide. Karakter bi rûyên cûda yên hestyarî xuya dibe da ku temenên cûda nîşan bide. Wêneyên nîgarkirî bi şêwazek nîgarkêşana zarokan hatine xêzkirin da ku bala diyan li ser refikan bikişînin. Qutîk hem ji bo bicihkirina horizontal û hem jî vertîkal li ser refikan guncan in, û qutiyên fistiqî (strawberry) bi hev re wêneyek fistiqî ya mezintir çêdikin. Pakêtkirin ji materyalê PLA hatiye çêkirin, ku di nav du heta deh mehan de dihele.
پێناسەکردن
دەربارەی Xelata A' Design Award a Tuncîn
Yunnan Baiyao Karê Sereke: Pakêtkirina Xemîlê Diranan xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Yunnan Baiyao Karê Sereke: Pakêtkirina Xemîlê Diranan tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Yunnan Baiyao Karê Sereke: Pakêtkirina Xemîlê Diranan pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
- قەبارە و پاکێج
- Width 46mm x Depth 39mm x Height 159mm
- تاگەکان
- toothpaste, kids toothpaste, kids, cloud, Tiger Pan
- تەکنەلۆژیای بەرهەمهێنان
- The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
- هەڵەنگاندنی دیزاین
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
- توێژینەوە
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- ئیلهام
- The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- ماوەی پڕۆژە
- The project lasts 2 months, designed in Shenzhen
- ڕێڕەوی کارکردن
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- ئەندامانی تیم
- Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You - کرێدیتی وێنەکان
- Tiger Pan
سپۆنسەرکراو
لە Designers.org دەرەوە بگەڕێنە
بەرهەمەکان، خزمەتگوزارییەکان و دەرفەتەکان لە هاوبەشە ڕیکلامییەکانمان بدۆزەرەوە.
زیاتر بگەڕێ
دیزاینە پەیوەندیدارەکان
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