دیزاینی Portal Beoplay Kampanyaya Reklamê لەلایەن Kutuko Studio خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2023 Xelata A' Design Award a Platîn لە پۆلی پێشبڕکێی Dîzayna Fîlm, Vîdyo û Anîmasyonê.
PlatînFîlm· 2023
Portal Beoplay Kampanyaya Reklamê
لەلایەن Kutuko Studio
کڕیار: Kutuko Studio SL
خەڵاتگری Xelata A' Design Award a Platîn لە پۆلی Fîlm
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #144874دیزاینەکە
دەربارەی Portal Beoplay Kampanyaya Reklamê
Ew kampanyayek e ku guhên xwe yên Beoplay Portal pêşve bibe. Weşangeran hilberandin parve kirin da ku ew belav bibe. Di bin îdiaya Dengê ku cîhana we çêdike, wan neçar ma ku 5 senaryoyên ku li ser kategoriyên pîşesaziya lîstika vîdyoyê vedibêjin biafirînin. Digel ku bandorek dîtbarî ya mezin heye, ezmûn berbi pêşbaziyek ji bo cîhê tiştên fetîş ên ku di her çarçovê de hatine veşartin hate bilind kirin. Tîm bi sêwiranek pir-senaryoyî re rû bi rû ma ku tê de leheng hilber û ezmûna karanîna wê bû.
پێناسەکردن
دەربارەی Xelata A' Design Award a Platîn
Portal Beoplay Kampanyaya Reklamê xelatgirê Xelata A' Design Award a Platîn e, nasîneke pir bi prestîj ku ji sêwiranên bi rastî awarte, xweşik û bi heybet re tê dayîn. Xelatgirên Platînê ecêbên afirandinê ne, şahidiya sînorên afirînerîya hişî ne û pîşekarî û jêhatîbûna bêhempa ya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku ev sêwiran karên herî navdar bin, yên ku bedewiya serdemekê diyar dikin, ji bo başiya civakê tevkarî dikin û sînorên huner, zanist, sêwiran û teknolojiyê fireh dikin. Portal Beoplay Kampanyaya Reklamê bilindbûna ji asta asayî derbasbûyî nîşan dide û bi taybetmendiyên xwe yên bikêr dinyayê çêtir dike. Portal Beoplay Kampanyaya Reklamê berhemeke bi Xelata A' Design Award a Platîn serketî ye ku daxwazan şiyar dike, îlham dide, kêfxweş dike û şahiyeke mezin çêdike.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame. - قەبارە و پاکێج
- The export format and technical specifications are:
16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)
These same formats can be exported at a higher quality without .mov (h265) compression. - تاگەکان
- 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
- تەکنەلۆژیای بەرهەمهێنان
- Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
- هەڵەنگاندنی دیزاین
- The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
- توێژینەوە
- The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
- ئیلهام
- Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
- ماوەی پڕۆژە
- The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
- ڕێڕەوی کارکردن
- The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
- پەتێنتەکان
- Kutuko Studio SL
- ئەندامانی تیم
- Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo - کرێدیتی وێنەکان
- Boutique Visual Kutuko Studio, Beoplay Portal, 2022
سپۆنسەرکراو
لە Designers.org دەرەوە بگەڕێنە
بەرهەمەکان، خزمەتگوزارییەکان و دەرفەتەکان لە هاوبەشە ڕیکلامییەکانمان بدۆزەرەوە.
زیاتر بگەڕێ
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