Nianfenyuanjiang Gu3o Pakêtkirina Vexwarina Alkolî لەلایەن Jinhui Liang, Keyong Dong and Rui Wu

دیزاینی Nianfenyuanjiang Gu3o Pakêtkirina Vexwarina Alkolî لەلایەن Jinhui Liang, Keyong Dong and Rui Wu خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2023 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

ZîvPakêtkirin· 2023

Nianfenyuanjiang Gu3o Pakêtkirina Vexwarina Alkolî

لەلایەن Jinhui Liang, Keyong Dong and Rui Wu

کڕیار: Anhui Gujing Distillery Co. Ltd

خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Pakêtkirin

31,007

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #142192

بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Nianfenyuanjiang Gu3o Pakêtkirina Vexwarina Alkolî

Gu30 şûşeyek e ku ji bo baijiu, vexwarineke giyanî ya kevneşopî ya çînî, hatiye sêwirandin. Sêwiran rêza berhemên Nianfenyuanjiang didomîne û şêweya şûşeyê ya damezrandî û motîfa ejder diparêze. Şûşe bi sarin, materyalek geş û zelal, hatiye çêkirin, ji ber vê yekê tekstûra ejdera kolayî zelaltir xuya dike û şileya hundir hêsantir tê dîtin. Di pakêtkirinê de cam, plastîk, akrîlîk û kaxez hatine bikaranîn. Hêmanên împeratorî dîroka dirêj a çêkirina vexwarinê ya kargeha araqê tîne bîra mirov. Armanca sêwiranê ew e ku berhemê di beşa premium a bazara baijiu de bi cih bike.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zîvîn

Nianfenyuanjiang Gu3o Pakêtkirina Vexwarina Alkolî xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Nianfenyuanjiang Gu3o Pakêtkirina Vexwarina Alkolî karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Nianfenyuanjiang Gu3o Pakêtkirina Vexwarina Alkolî afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Renowned as ‘Baijiu Empress’, Gujing Distillery is among China’s eight best liquors. Back in ancient times it was served only to the imperial family. The latest design of the bottle is based on the concept of ‘century-old brewing process’. Imperial elements and our brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.
قەبارە و پاکێج: Width 15.4cm x Depth12cm x Height 28.5cm
تاگەکان: Baijiu, spirit, packaging
تەکنەلۆژیای بەرهەمهێنان: glass, plastic, acrylic, paper
هەڵەنگاندنی دیزاین: The biggest challenge for the upgrading of Gu30 was to create an innovative expression of a high-end baijiu with traditional Chinese culture, which can not only retain the original customer group, but also expand the market.Basic shape of the bottle has been kept in order to continue the original visual assets of the brand.Sarin material used in the bottle is transparent and light, allowing for a finer rendering of the dragon texture.It is more advanced in terms of appearance and feeling, moving away from the previous heavy expressions of Chinese baijiu culture.
توێژینەوە: Baijiu has a thousand-year history in China and has developed a specific consumption aesthetic by its unique culture. With the upgrading of consumption in recent years, the traditional aesthetic paradigm of baijiu is facing new challenges as consumers' aesthetic needs grow. This time we mainly think about how to balance tradition and modernity. The design retains the bottle shape and the core element 'dragon' to continue the visual assets. We took a breakthrough in material innovation by choosing sarin, a material that has long been used in cosmetic bottles, which is brightness, transparency and delicateness, to give the product a stronger sense of value and style to increase the audience.
ئیلهام: This product, Gu30, is an upgrade on the basis of Gu20, which continues the product system of Gujing Distillery NIANFENYUANJIANG and enhances the perception of product value, to give the product a foothold in the premium end of the baijiu market and broaden the consumer market at the same time.
ماوەی پڕۆژە: from 2021 to 2022, Bozhou City, Anhui Province, China
ڕێڕەوی کارکردن: The bottle body of "Gujing Distillery" uses Sarin process, which gets rid of the previous stable style, makes the details of the carving dragon more exquisite, and makes the wine body in the transparent bottle more transparent.Combining modern techniques and traditional aesthetics, the design reveals oriental charm and gives people an innovative and visual experience.
ئەندامانی تیم: President:Jinhui Liang
Director of Brand Management Center:Keyong Dong
Product Designer:Rui Wu