By Beth Pakkirina Lêzêdekirina Kolagenê لەلایەن Angela Spindler

دیزاینی By Beth Pakkirina Lêzêdekirina Kolagenê لەلایەن Angela Spindler خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2022 Xelata A' Design Award a Zêrîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

ZêrPakêtkirin· 2022

By Beth Pakkirina Lêzêdekirina Kolagenê

لەلایەن Angela Spindler

کڕیار: Depot Creative

خەڵاتگری Xelata A' Design Award a Zêrîn لە پۆلی Pakêtkirin

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بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی By Beth Pakkirina Lêzêdekirina Kolagenê

Ajans ji bo afirandina pergalek nasnameya dîtbar û sêwirana pakkirinê, di nav de keştiyek taybetî ji bo vê atolyeya luks hate wezîfedar kirin. Li ku derê gengaz be, hemî materyal li gorî pêbaweriyên xwe yên hawîrdorê hatine hilbijartin, ji karanîna bermahiyên paş-serfkaran, kaxezên FSC û mîhengên bingeha soyê. Di pakêtê de paletek rengînek ji rengên pastel ên kesk tarî û sivik, materyalên kalîteya bilind, avahî û qedandina çapê ya nazik bikar tîne da ku hestek berbiçav a hem luks û hem jî prestîjê biafirîne.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zêrîn

By Beth Pakkirina Lêzêdekirina Kolagenê xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku By Beth Pakkirina Lêzêdekirina Kolagenê vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. By Beth Pakkirina Lêzêdekirina Kolagenê daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Material selection was used to influence the consumer's perception from the initial impression to a later considered appraisal. The vessel combines glass and wood. Luxury is secured through an elegant, blended conical form with flowing surfaces influencing desirability and relevance. Sustainability is achieved through material usage and reuse of the vessel—employing a refill system. Its' packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes created a tangible sense of both luxury and prestige.
قەبارە و پاکێج: The packaging consisted of a primary rigid box / core flute shipper / wrapping paper / stickers / large satchels / postcards / pouches / sachets and pulp boxes and sleeves.
تاگەکان: Beauty, Luxury, Premium
تەکنەلۆژیای بەرهەمهێنان: Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks.

A range of bamboo pulp boxes was used for travel sachets, to provide both protection, be light weight aw well as home-compostable.
هەڵەنگاندنی دیزاین: From the initial briefing to the mass production of the vessel, we had a 6 month window only. This gave very little time for full prototyping and testing as we would normal have.
توێژینەوە: The luxury category, particularly within the beauty segment has been subject to criticism for its excessive use of packaging, plastic and general packaging waste. By Beth has sustainability at its core, therefore all materials were selected based on their environmental credentials. Materials were printed using soy-based inks, where possible recycled content, pulp and FSC paper. We were able to create a prestigious perception but not to the detriment of sustainability. The dark, green selected for its representation of the natural Australian flora and fauna.
ئیلهام: Beauty, consciously considered. Depot was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Simplicity, sustainability and social responsibility sit as key strategic pillars and therefore drove all packaging decisions. Depot worked with industrial designers to create a bespoke form that fulfilled the brief of luxurious and sustainable. The bespoke vessel and subsequent packaging give the product value and cachet.
ماوەی پڕۆژە: June 2020-July 2021, Sydney Australia
ڕێڕەوی کارکردن: The vessel is packaged in a rigid, lidded box. It is shipped in a coreflute shipper.
ئەندامانی تیم: Creative Director: Angela Spindler
Industrial Designer: Charlie Payne
Industrial Designer: Andrew Simpson