DamoWang Taurine Energy Drink Pakêta Vexwarina Enerjiyê لەلایەن Chi Forest

دیزاینی DamoWang Taurine Energy Drink Pakêta Vexwarina Enerjiyê لەلایەن Chi Forest خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2022 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

TuncPakêtkirin· 2022

DamoWang Taurine Energy Drink Pakêta Vexwarina Enerjiyê

لەلایەن Chi Forest

کڕیار: Genki Forest (Beijing) Food Technology Group Co., Ltd.

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Pakêtkirin

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #135611

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی DamoWang Taurine Energy Drink Pakêta Vexwarina Enerjiyê

Vexwarina Enerjiyê ya Taurîn a DamoWang vexwarineke fonksiyonel e ku di qutîkeke hesinî ya 250 mîlîlîtreyî de tê pêşkêşkirin. Qutîk 65.6 li 91.8 mîlîmetreyan e û bi çapkirina zelal a pardar li ser metal hatiye çêkirin. Wêne kesayetiyekê nîşan dide ku ji Chiyou, şervanekî mîtolojiya Çînî ilhamê girtiye, digel îşareteke tiliyê ya bilind a ku hêz û pêbaweriyê îfade dike. Vexwarin ginseng û gojî berry (mêweyên gurgê yên Çînî) dihewîne, riwekên kevneşopî yên ku ji bo vegerandina wîtalîteyê têne bikaranîn. Qutîka metal a naskirî hêsan tê girtin û zû sar dibe.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

DamoWang Taurine Energy Drink Pakêta Vexwarina Enerjiyê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku DamoWang Taurine Energy Drink Pakêta Vexwarina Enerjiyê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. DamoWang Taurine Energy Drink Pakêta Vexwarina Enerjiyê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
قەبارە و پاکێج: 65.6mm x 91.8mm
تاگەکان: Branding, Packaging, Chinese National Tide
تەکنەلۆژیای بەرهەمهێنان: High gloss iron transparent printing can on iron cans.
هەڵەنگاندنی دیزاین: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
توێژینەوە: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
ئیلهام: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
ماوەی پڕۆژە: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
ڕێڕەوی کارکردن: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
ئەندامانی تیم: Yushu Zhang, Yiqun Tang
کرێدیتی وێنەکان: Yushu Zhang, Yiqun Tang