Burning Tea Karkirdeya Bingehîn: Pakêtkirina Şûşeya Vexwarinê لەلایەن Genki Forest

دیزاینی Burning Tea Karkirdeya Bingehîn: Pakêtkirina Şûşeya Vexwarinê لەلایەن Genki Forest خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

HesinPakêtkirin· 2021

Burning Tea Karkirdeya Bingehîn: Pakêtkirina Şûşeya Vexwarinê

لەلایەن Genki Forest

کڕیار: Genki Forest (Beijing) Food Technology Group Co., Ltd.

خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Pakêtkirin

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #119725

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Burning Tea Karkirdeya Bingehîn: Pakêtkirina Şûşeya Vexwarinê

Nivîsa Pirtûkê: Burning Tea sêwiranek pakêtkirinê ye ji bo vexwarineke çayê ya şûşekirî. Şûşe ji PET-ê hatiye çêkirin, plastîkeke sivik û zelal e ku li hember lêdanan berxwedêr e. Etîket bi giranî reş û spî ye, û nîşaneke agirê zêrîn li pêşiyê cih digire da ku hilber li ser refên qelebalix bi hêsanî bê dîtin. Navê marqeyê tîpên bi şêwaza nivîsa fermî ya Çînî ya kevn bikar tîne. Şûşe firehiya 66 mm û bilindahiya 220 mm dimeşîne. Newq ber bi hundir ve hatiye xêzkirin da ku girtin hêsantir bibe, û bingeheke zengilî aramiyê zêde dike. Rengên paşxaneyê her tam nîşan dide.

پێناسەکردن

دەربارەی Xelata A' Design Award a Hesinîn

Burning Tea Karkirdeya Bingehîn: Pakêtkirina Şûşeya Vexwarinê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Burning Tea Karkirdeya Bingehîn: Pakêtkirina Şûşeya Vexwarinê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Burning Tea Karkirdeya Bingehîn: Pakêtkirina Şûşeya Vexwarinê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
قەبارە و پاکێج: Width 66mm x Height 220mm
تاگەکان: Branding, Packaging, bottle, 3D, water
تەکنەلۆژیای بەرهەمهێنان: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
هەڵەنگاندنی دیزاین: In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
توێژینەوە: We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
ئیلهام: Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
ماوەی پڕۆژە: The project started in June 2017.
ڕێڕەوی کارکردن: The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
ئەندامانی تیم: Xiaochen Liu
Chu Xu
کرێدیتی وێنەکان: Xiaochen Liu