Gogoon Pakێtکردنی خواردنەوەی ئەلکحولی لەلایەن Wen Liu, Bo Zheng and Weijie Kang

دیزاینی Gogoon Pakێtکردنی خواردنەوەی ئەلکحولی لەلایەن Wen Liu, Bo Zheng and Weijie Kang خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Zêrîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

ZêrPakêtkirin· 2021

Gogoon Pakێtکردنی خواردنەوەی ئەلکحولی

لەلایەن Wen Liu, Bo Zheng and Weijie Kang

کڕیار: Luzhou Laojiao Co., Ltd.china

خەڵاتگری Xelata A' Design Award a Zêrîn لە پۆلی Pakêtkirin

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Gogoon Pakێtکردنی خواردنەوەی ئەلکحولی

Gogoon دیزاینی بوتڵ و پاکێتکردنە بۆ بایجیو، کە خواردنەوەیەکی تاقکراوەی چینییە. بوتڵەکە شێوەیەکی سیلندری سادەی هەیە کە پاکی و بێگەردی دەردەبڕێت. شانی بوتڵەکە نەخشی چەکوشی هەڵگرتووە کە ئاماژە بە پیشەگەری وردبینانە دەکات. لەشی بوتڵەکە بە دەقێکی ورد و ڕووناکی ڕۆژانە تەواو کراوە کە ڕووناکی بەسەر ڕووکەشەکەدا ڕەنگ دەداتەوە. سەرپۆشەکە کانزا، دەقی چەرم و دار تێکەڵ دەکات، کە دەوڵەمەندییەکی دەقی دەبەخشێت بە شێوەیەکی سادە. بوتڵەکە ٧٥ ملم پانی، ٧٥ ملم قووڵی و ٢٦٠ ملم بەرزییەتی. دیزاینەکە بایجیو بە شێوازێکی لوکسی سووک پێشکەش دەکات بۆ گروپێکی نوێی بەکارهێنەران.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zêrîn

Gogoon Pakێtکردنی خواردنەوەی ئەلکحولی xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Gogoon Pakێtکردنی خواردنەوەی ئەلکحولی vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Gogoon Pakێtکردنی خواردنەوەی ئەلکحولی daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
قەبارە و پاکێج: Width 75mm* Depth 75mm* Height 260mm
تاگەکان: LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
تەکنەلۆژیای بەرهەمهێنان: The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
هەڵەنگاندنی دیزاین: Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
توێژینەوە: The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
ئیلهام: Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
ماوەی پڕۆژە: 2020.01~2020.03 Shenzhen, China
ڕێڕەوی کارکردن: "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
ئەندامانی تیم: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang