Electric Meets Reality Dîwarê Ezmûna Nav Firotgehê لەلایەن Mark Boey

دیزاینی Electric Meets Reality Dîwarê Ezmûna Nav Firotgehê لەلایەن Mark Boey خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Zêrîn لە پۆلی پێشبڕکێی Dîzayna Reklam, Kirrûbirr û Ragihandinê.

ZêrReklam· 2020

Electric Meets Reality Dîwarê Ezmûna Nav Firotgehê

لەلایەن Mark Boey

کڕیار: MG Motors Australia

خەڵاتگری Xelata A' Design Award a Zêrîn لە پۆلی Reklam

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #100808

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Electric Meets Reality Dîwarê Ezmûna Nav Firotgehê

Electric Meets Reality sazkirinek projeksiyona nexşandinê ya înteraktîf e ku ji bo firotgeheke otomobîlan hatiye avakirin. Firehiya dîwêr 6500 mîlîmetre û bilindahiya wî 2000 mîlîmetre ye. Rûyê wî yê peykertraşî bi destan ji rezîna epoksî û dar bi parçeyên sêrehendî yên çapkirî hatiye çêkirin, û dema ku projektor girtî bin wekî rolyefeke spî û spehî dimîne. Sê projektor heşt deqîqe anîmasyon û reng lê zêde dikin. Projeksiyon nîşana elektrîkê ne û peyker jî nîşana rastiyê ye. Ev sazkirin ji bo serdanvanên ku li ser kirîna otomobîleke elektrîkê difikirin, mesafeya rêwîtiyê, şarjkirin, ewlehî û performansê rave dike.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zêrîn

Electric Meets Reality Dîwarê Ezmûna Nav Firotgehê xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Electric Meets Reality Dîwarê Ezmûna Nav Firotgehê vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Electric Meets Reality Dîwarê Ezmûna Nav Firotgehê daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: An interactive AR installation inside a dealership that will tip people past the 4 main barriers to buying an electric vehicle in Australia. "Range, Charging, Safety, Performance." By addressing these points, we will do what no other car manufacturer is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians. This idea is a telegraphic demonstration of that thought. The physical constructions represent reality.
The projections represent electricity. Together they show how the MG EZS is the best affordable electric car for Australian conditions.
قەبارە و پاکێج: 6500mm wide x 2000mm
3x Projectors
3 x Mini Mad Mapper
8 minutes of animation.
تاگەکان: Projection Mapping, Installation sculpture, Animation, Design Communication, In-store Experience,
تەکنەلۆژیای بەرهەمهێنان: Projection-Mapping AR (Maya, C4D, After effects, Photoshop),
Wall - 3d Printing, Handmade sculpture using Epoxy Resin and Wood.
هەڵەنگاندنی دیزاین: In this piece of communications, I wanted to create a fun and engaging experience. Inspired by children's miniature toys as the core idea.
I wanted to design an installation that looks elegant without light projections on it, and then project colour and animation on top to bring it to life. The Projection mapping is like magic, and it transforms the white wall into an enchanting world of the electric car.

One of the challenges is to simplify the idea/communication playfully.
We have gone through over 50 pages of research, based on why people don't want to purchase an electric car. The results, we break down into four sections.
"Range, Charging, Safety, Performance."

The second greatest challenge is to keep the sculpture kids proof and non-toxic, a combination of Art resin and wood is used for the final piece. This process took about 6 weeks to build.
Animation production took about 6 weeks.
توێژینەوە: At the top end of the market (Tesla, Jaguar, BMW), you have a lot of educated consumers who are educated about electric vehicles in Australian conditions.

At the mid-range end of the market, there are still a number of barriers for Australian consumers. We need to educate people about these barriers in a simple, engaging way.
ئیلهام: This is not just any wall, it's an interactive AR installation inside a dealership that will engage people to buy an electric vehicle in Australia.

By addressing the concern, we will do what no other car manufacturer
is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians.

This idea is a telegraphic demonstration of that thought.
The physical constructions represent reality. The projections represent electricity.
Together they show how the MG EZS is the best affordable electric car for Australian conditions.
ماوەی پڕۆژە: October 2019 - Present
ڕێڕەوی کارکردن: We created an installation that looks beautiful without projections on it and then projects animation and colour on top to bring it to life.
ئەندامانی تیم: Creative Director: Mark Boey.
Executive Producer: Adam Eden.
Art Director / Model Maker: Jacqui Hudson.
Producer: Erin Sheehan.
Tech Installation: Jack Horrocks, Shaun Sprowles.
Music: Superlunar.
Animation: Untitled Studios.