디자이너 Moon Chang의 작품 Hybrid Beauty 여성복 컬렉션은(는) 매우 권위 있는 2020 A' Design Award 금상의 패션, 의류 및 의복 디자인 부문에서 탁월한 수상작입니다.

금패션· 2020

Hybrid Beauty 여성복 컬렉션

디자이너: Moon Chang

클라이언트: Moon Chang Design Studio

패션 부문 A' Design Award 금상 수상작

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사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

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디자인

Hybrid Beauty 여성복 컬렉션 소개

하이브리드 뷰티 컬렉션의 디자인은 귀여움을 생존 메커니즘으로 사용하는 것입니다. 설립 된 귀여운 특징은 리본, 프릴, 꽃이며 전통적인 여성복과 꾸뛰르 기법으로 리메이크됩니다. 이것은 낭만적이고 어둡지 만 영원한 현대적인 하이브리드에 오래된 꾸뛰르 기법을 재현합니다. Hybrid Beauty의 전체 디자인 프로세스는 지속 가능성을 촉진하여 시대를 초월한 디자인을 만듭니다.

수상 인정

A' Design Award 금상 소개

Hybrid Beauty 여성복 컬렉션, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Hybrid Beauty 여성복 컬렉션, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Hybrid Beauty 여성복 컬렉션, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: The hybrid flowers is the main motif of the collection. It reinterprets the historical cute features,ribbons, ruffles,and flowers, so the traditional millinery and couture techniques are embedded. Handmade flowers are molded by velvet with heated metal. The hybrid flowers translate into two dimensional print on silk and sequins, with stuffing, embroidery, and beading to create modern camouflage. The collection emphasized old couture techniques to hybrid version, in beautiful but also ugly way.
치수 및 패키징: The whole collection is 8 looks womenswear, size 4.
태그: modern couture, wearable couture, bow shirt, handmade flowers, oversize bow dress,
생산 기술: The traditional couture handmade flowers made out of 100 years brass metal mold. The couture tailoring techniques. The flower bouquet packaging process translates into draping and silhouette. The digital heat transferred prints on various fabrics like silk, organza, satin and sequin. The hand embroidery with beading, and also couture origami folds' transition to the big bow.
디자인 과제: The main challenge of this journey was to solve ptsd as a perspective of a fashion designer, how to visualize the conceptions into the real garment. The second challenge was reinterpretation of history. Collecting the historical and vintage tools to create handmade flowers takes almost 2 years. This journey was the challenge to make the past alive again.
연구: While researching the brain, there are connections between ptsd and also aesthetic judgement as a visual language metaphorically.The approach to this study is what if the universal object that everyone regards as beautiful becomes ugly and how this will look like, by showing that the beautiful and ugly are not opposite, they are same as a skin on a skin. By choosing pink flower as the object to experiment, which is a standard of the beauty, and also contains cliche and stereotype. Through this process, the evolutionary storyline of Hybrid Beauty was made.
영감: Hybrid Beauty is the convergence of dualism, cuteness and death being used as a protective mechanism. It has a story based on the evolutionary order from the designer's researches. Starting from the designer's personal story, when the time Moon had ptsd, the death moment. To deal with this, Moon chose to go back to childhood, also on the other word being cute. By combining the cute features from clothes which have been survived until now with victorian silhouette, it create hybrid couture collection, which is not just beautiful, but also ugly.
프로젝트 기간: Hybrid Beauty is mfa thesis from FIT graduate fashion design program. This started from August 2017, and ends up May 2019. It was exhibited in FIT museum in New York, and fashion show during New York fashion week S/S 2020.
운영 흐름: The looks of collection seem very light and beautiful, but when you wear it, you will be wrapped around with 4-5 yards of light fabrics like faille or silk organza. This is the way of creating the experience of ptsd by flower bouquet packaging techniques.
특허: Copyright to Moon Chang
팀원: Designer: Moon Chang
Creative Director: Moon Chang
이미지 출처: Image #1-5: Moon Chang, The Noise
Video: Moon Chang, The Noise