Digital Panorama의 TopolinoWorld 제품 출시 캠페인

디자이너 Digital Panorama의 작품 TopolinoWorld 제품 출시 캠페인은(는) 매우 권위 있는 2025 A' Design Award 금상의 광고, 마케팅 및 커뮤니케이션 디자인 부문에서 탁월한 수상작입니다.

금광고· 2025

TopolinoWorld 제품 출시 캠페인

디자이너: Digital Panorama

클라이언트: FIAT Turkiye

광고 부문 A' Design Award 금상 수상작

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TopolinoWorld 제품 출시 캠페인 소개

토폴리노월드(TopolinoWorld)는 피아트 토폴리노 출시를 위해 제작된 컴퓨터 그래픽 기반의 비주얼 캠페인이다. 이 캠페인은 애니메이션으로 구현된 일련의 미니어처 장면들을 선보이며, 각 장면은 충전 가능성, 민첩성, 콤팩트한 크기, 친환경적 접근 방식 등 차량의 특징을 하나씩 부각한다. 미니어처 장면들은 장난감 같은 환경으로 연출되어, 차량의 특징이 유쾌하면서도 쉽게 이해될 수 있도록 했다. 제작 과정에는 프로시저럴 모델링, 실시간 렌더링, 레이 트레이싱, 그리고 4K 해상도의 1:10 스케일 시뮬레이션이 활용되었다.

수상 인정

A' Design Award 금상 소개

TopolinoWorld 제품 출시 캠페인, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. TopolinoWorld 제품 출시 캠페인, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. TopolinoWorld 제품 출시 캠페인, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

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디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: Inspired by the functional, compact and fun spirit of the Fiat Topolino, we designed a creative visual world called ‘Topolino World’ using CGI techniques, where every feature - rechargeability, agility, compact design and eco-friendly approach - came to life in dynamic and fun miniature worlds. By telling each feature with special visuals and videos in this unique CGI universe, we reinforced the brand's story with an impressive and rich visual narrative.
치수 및 패키징: Topolino World was created using CGI techniques with a 1:10 scale simulation to maintain real-world proportions. The project was developed in 4K resolution with physically based rendering for material accuracy. Ray tracing was used for realistic lighting and reflections, and animations followed a 60 FPS pipeline. Polygon reduction and procedural modeling ensured smooth digital platform performance.
태그: CGI storytelling, miniature world, Fiat Topolino, digital brand experience, immersive design, real-time rendering, motion design, playful aesthetics, photorealistic animation, gamified marketing
생산 기술: Topolino World was created using procedural modeling, real-time rendering, and physically based rendering to ensure high visual fidelity. Ray tracing was used for accurate light interactions, while motion blur and depth of field effects enhanced realism. The project followed a 1:10 scale simulation, optimizing polygon count for seamless animation. Using Blender, Cinema 4D, and Unreal Engine, we achieved a dynamic, immersive, and highly shareable digital experience.
디자인 과제: The biggest challenge was balancing realism and playfulness in a CGI-driven miniature world while ensuring Fiat Topolino’s features remained clear. Maintaining scale accuracy and creating believable animations required extensive testing. Technological constraints, such as rendering efficiency and polygon optimization, were overcome using real-time rendering. The shift toward digital marketing influenced the design, ensuring it remained engaging, shareable, and innovative.
연구: This project utilized design-driven research to explore how CGI storytelling enhances brand engagement. We analyzed successful digital campaigns and conducted focus groups to assess emotional impact. Using Blender, Cinema 4D, and Unreal Engine, we crafted an immersive, miniature world. Results showed higher engagement and recall, proving CGI's power in marketing. This approach boosts brand perception, shareability, and emotional connection in digital spaces.
영감: While creating Topolino World, we were inspired by Fiat Topolino's fun and life-enhancing design. Thinking of it as a giant toy, we developed a creative approach that blends the themes of play and discovery. By animating every feature of the product in a miniature world, we emphasised the fun and dynamic aspects of Topolino. Thus, we offered viewers a digital experience that is both enjoyable and memorable.
프로젝트 기간: The Topolino World project started in January 2024 in Istanbul, Turkey, and was completed in April 2024. The project was officially published on September 19, 2024, and presented across various digital platforms. Developed as a CGI-based visual universe, it utilized advanced rendering and animation techniques to effectively showcase the key features of the Fiat Topolino in an engaging and visually immersive manner.
운영 흐름: Topolino World is a playful digital universe where the Fiat Topolino’s key features "compact size, agility, and eco-friendliness" come to life in miniature, animated scenes. Each scene is designed like a toy-like world, making the product feel fun, accessible, and dynamic. By blending seamless animations and rich visuals, we create an engaging experience that makes Fiat Topolino’s advantages easy to understand, memorable, and shareable on digital platforms.
팀원: Creative Director Erkan Kaya
Creative Director İlker Daglı
Account Supervisor Merve Yazıcı
CGI Artist Umut Ucar
CGI Artist Enes Yurdakul