Ming Tung의 Labo De Dermafirm Luxury Cosmetics Rebrand

디자이너 Ming Tung의 작품 Labo De Dermafirm Luxury Cosmetics Rebrand은(는) 매우 권위 있는 2025 A' Design Award 은상의 패키징 디자인 부문에서 탁월한 수상작입니다.

은패키징· 2025

Labo De Dermafirm Luxury Cosmetics Rebrand

디자이너: Ming Tung

클라이언트: Ming Tung

패키징 부문 A' Design Award 은상 수상작

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A' Design Award에서 보기 보도 자료 수상 배지

디자인

Labo De Dermafirm Luxury Cosmetics Rebrand 소개

The rebranding of Labo De Dermafirm Luxury Cosmetics centers around a logo that embodies the brand's core philosophy and technological expertise. Inspired by Biotoc and purifying water technologies, the new design symbolizes the brand's six key ingredients through elegant, circular forms reminiscent of water droplets and cellular structures. This visual language conveys purity, reliability, and scientific performance, aligning with the brand's commitment to clean and advanced skincare formulations.

수상 인정

A' Design Award 은상 소개

Labo De Dermafirm Luxury Cosmetics Rebrand, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Labo De Dermafirm Luxury Cosmetics Rebrand, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Labo De Dermafirm Luxury Cosmetics Rebrand, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: At DERMAFIRM, we are committed to advancing dermatological excellence by developing reliable and safe products made with high-purity and clean ingredients. Our mission is grounded in years of clinical research and expertise at our in-house laboratory, ensuring that every formula is both effective and precise. Embracing sustainability, inclusivity, and transparency as our core values.
치수 및 패키징: 63 mm × 88 mm
생산 기술: 1. Primary package bottle: HEINZ-GLASS GROUP sustainable glass. A German glass supplier, excels in sustainable glass.

2. Primary package cap: Stainless steel by
Taihang Technology Co., Ltd. and TRongsheng CNC Precision Engraving from China.

3. Primary package tube: Seaweed by SWAY.
Does not have this specific printing method but could build future development.

4. 2ndary package box: Neenah Paper Classic Crest® Cover Solar White Super Smooth 80 lb.
디자인 과제: Problem:
The current Product Detail Page (PDP) does not effectively highlight the benefits of key ingredients, making it difficult for consumers to understand the value of the products. Additionally,
ne orano s e strioution is currenuv mileo lo e-commerce. wnicn
restricts customer reach and brand exposure. There is also a lack of consistency across product lines, leading to potential
contusion ana weakenea orana laenuty.

Solution:
To address these issues, the PDP should be revised to prominently promote the benefits of ingredients, making it easier for consumers to appreciate the product's value. Expanding distribution to include retail channels will help broaden the customer base and increase brand visibility. Furthermore, implementing a consistent brand color scheme in retail settings will enhance brand recognition, and utilizing in-house manufacturing will ensure quality and
uniformity across all product lines.
연구: Alpha
영감: The concept of this logo is an indication of the 6 key ingredients of the brand, representing the advanced technologies and formulations. Building
a pure, reliable, clean performance.

The inspiration behind the logo is from the BIOTOC and purify-water technology. Emphasizing the concepts with circular shapes like water drops and cells.
프로젝트 기간: 8
운영 흐름: Prototype
이미지 출처: Ming Tung