디자이너 Yingfei Zhuo의 작품 Papera 지속 가능한 호텔 예약 플랫폼은(는) 매우 권위 있는 2024 A' Design Award 철상의 지속 가능한 제품, 프로젝트 및 그린 디자인 부문에서 탁월한 수상작입니다.

철지속 가능한 제품· 2024

Papera 지속 가능한 호텔 예약 플랫폼

디자이너: Yingfei Zhuo

지속 가능한 제품 부문 A' Design Award 철상 수상작

30,775

인증된 수상작

#159648 수상 상태 인증하기

A' Design Award에서 보기 보도 자료 수상 배지

색상

디자인

Papera 지속 가능한 호텔 예약 플랫폼 소개

Papera는 호텔에서의 친환경 여행 경험을 향상시키기 위한 체계적인 지속 가능 솔루션 개발을 탐구하며 새로운 호텔 예약 플랫폼 구축을 목표로 합니다. 핵심 기능은 호텔 투숙객의 환경 의식적 행동을 촉진하기 위해 물리적 친환경 실천 방식과 디지털 시스템을 통합하는 것입니다. 디지털 인터페이스는 지속 가능한 호텔 순위 시스템, 지속 가능성 중심의 편의시설, 그리고 고객 행동을 안내하고 보상하도록 설계된 그린 크레딧 시스템을 구현합니다.

수상 인정

A' Design Award 철상 소개

Papera 지속 가능한 호텔 예약 플랫폼, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Papera 지속 가능한 호텔 예약 플랫폼, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Papera 지속 가능한 호텔 예약 플랫폼, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: PAPERA aims to build a new hotel booking platform, exploring the development of systematic sustainable solutions to enhance the green travel experience in hotels. The key features are integrating physical eco-friendly practices with a digital system to promote environmentally conscious behaviors among hotel guests. The digital interface implements a sustainable hotel ranking system, amenities focused on sustainability, and a green credit system designed to guide and reward customer behaviors.
치수 및 패키징: As a digital platform, PAPERA is designed to be responsive, automatically adjusting to the screen sizes of devices ranging from smartphones to desktop computers, ensure interface use across multiple devices and a consistent user experience. This adaptability is prototyped through a grid layout system, where the interface elements dynamically resize and reorganize based on the device's screen dimensions.

The ideal technical backbone of PAPERA includes HTML5, CSS3, and JavaScript for the front-end development, ensuring compatibility with modern web browsers and devices. For the backend, it will utilize a secure, scalable cloud infrastructure that supports real-time data processing and storage. The platform will be optimized for a minimum bandwidth requirement of 256 Kbps, ensuring accessibility even in areas with limited internet connectivity. Additionally, it will incorporate advanced security protocols, including SSL encryption, to protect user data and transactions.
태그: sustainability, sustainable experience, booking platform, hotel, standard, disposables, credit system, hotel sustainable grades, recycling paper
생산 기술: The production and realization of PAPERA's sustainable booking platform are grounded in platform development technology and sustainable design methodologies. The digital interface was developed using agile development processes, allowing for iterative testing and refinement based on user feedback to ensure a seamless and intuitive user experience.

Materials for the physical aspects of PAPERA, such as eco-friendly promotional items and packaging, are sourced from eco-friendly content like recycled paper pulp and biodegradable materials like seaweed extractions to minimize environmental impact. The selection of these materials was guided by life cycle assessment (LCA) methodologies to ensure that the choices made significantly reduce the carbon footprint and resource use throughout the product's life span.

Papera is utilized user-centered design (UCD) methodologies to ensure that the platform meets the needs of its target users and stake holders effectively. This involved conducting surveys, interviews, and usability testing to gather insights, which informed the design decisions from the layout to the features. Make sure the platform guide users to make sustainable hotel booking choices and encourage hotels to optimize more sustainable facilities and services.

By integrating sustainable practices into both the digital and physical aspects of the platform, PAPERA exemplifies a commitment to innovation and environmental stewardship, setting a new standard for digital platforms in the hospitality industry.
디자인 과제: The development of PAPERA presented a challenge of bridging the gap between sustainability in the hotel industry and the digital experience of hotel booking. The project needed to navigate the historical and social contexts of travel and hospitality, ensuring that the platform not only offered a sustainable alternative but also resonated with users' desires for convenience and luxury.

The greatest obstacle was integrating physical eco-friendly practices with a seamless digital interface. This required not only a deep understanding of sustainable materials and practices but also advanced technological solutions to make these practices visible and impactful through the digital platform. The project also had to contend with the availability of reliable information on hotel sustainability practices and the technological infrastructure needed to support the platform.
연구: Tourism produces >35 m tons of solid waste annually (United Nations Environmental Programme and United Nations World Tourism Organization, 2012). These negative environmental impacts are expected to worsen in the future because tourism represents one of the driving forces of economic growth (United Nations World Tourism Organization, 2020) and is largely expected to reach the pre-pandemic level by 2024 (United Nations World Tourism Organization, 2023). According to Booking.com’s Sustainable Travel Report 2023 which contains insights gathered from more than 33,000 travelers across 35 countries and territories. “76% of travelers express a desire to travel more sustainable and 500,000+ accommodations globally are being recognized for their sustainability efforts with a Travel Sustainable badge on Booking.com”. We want to cater to this trend by building a transformative approach to travel, providing a more environmentally conscious and educational experience.
영감: PAPERA introduces a sustainable platform to the hotel booking experience, merging digital innovation with eco-conscious practices to revolutionize the way travelers engage with sustainable travel. PAPERA implements a sustainable hotel ranking system, allowing users to make informed decisions based on a hotel's green practices such as using green disposables or not, and introduces a green credit system that rewards eco-friendly behaviors, turning sustainability into a rewarding experience.
프로젝트 기간: The project started in September 2023 and finished in January 2024 in New York.
운영 흐름: PAPERA will experience a transformative approach to travel, aligning their journeys with their environmental values. By selecting hotels that are ranked for their sustainability efforts, travelers can directly contribute to reducing the environmental impact of their stays. The green credit system incentivizes users to engage in eco-friendly behaviors, such as choosing a high-ranked sustainable hotel, opting for paper-based recyclable disposables or not using them, or participating in hotel recycling programs. These credits can be used for discounts or rewards, encouraging a cycle of sustainable practices. Additionally, PAPERA simplifies the process of making environmentally conscious choices, integrating them seamlessly into the booking experience. This not only enhances the travel experience by adding a layer of purpose and responsibility but also empowers users to become active participants in the global movement towards sustainability, improving their daily lives by aligning personal values with actions.
팀원: Yingfei Zhuo
이미지 출처: Image #1: Designer Junwei Dong, Page Show, 2023
Image #2: Designer Junwei Dong, Page Show, 2023
Image #3: Designer Junwei Dong, Page Show, 2023
Image #4: Designer Yingfei Zhuo, Product, 2023
Image #5: Designer Yingfei Zhuo, Concept Showcase, 2023