Yamin Zhu의 Forty-Nine Union Liquor 주류 패키징

디자이너 Yamin Zhu의 작품 Forty-Nine Union Liquor 주류 패키징은(는) 매우 권위 있는 2024 A' Design Award 금상의 패키징 디자인 부문에서 탁월한 수상작입니다.

금패키징· 2024

Forty-Nine Union Liquor 주류 패키징

디자이너: Yamin Zhu

클라이언트: Forty-Nine Union Design Department

패키징 부문 A' Design Award 금상 수상작

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Forty-Nine Union Liquor 주류 패키징 소개

이 앙상블은 도자기 공예의 명성 높은 발상지인 중국의 한 도시에서 유래한 백자 주기를 선보입니다. 저명한 상나라 시대의 문양으로 장식된 칸막이와 함께, 청화백자로 제작된 네 개의 잔과 필통이 포함되어 있습니다. 이들은 넓은 목재 상자 안에 우아하게 담겨 제공됩니다. 각 요소는 중국 문화 정신의 의미 있는 표현으로서, 탐구와 회복력, 그리고 전통 장인정신 보존의 영속적인 원칙을 담아냅니다.

수상 인정

A' Design Award 금상 소개

Forty-Nine Union Liquor 주류 패키징, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Forty-Nine Union Liquor 주류 패키징, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Forty-Nine Union Liquor 주류 패키징, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

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디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: This design comprises a white porcelain pot originating from Jingdezhen, the birthplace of porcelain. It features one divider adorned with the Shang Dynasty Taotie pattern, four shot glasses, one brush pot crafted from blue and white underglaze white porcelain, and a large wooden box for packaging. Each item serves as a testament to Chinese culture, elucidating the philosophical and brand culture of Forty-nine Union. Designed to endure across generations, these products contribute to environmental preservation through their lasting legacy.
치수 및 패키징: Box: W 450mm x D 260mm x H 425mm
Pot: W 170mm x D 106mm x H 330mm
Divider: W 60mm x D 60mm x H 120mm
Shot glass: W 37mm x D 37mm x H 70mm
태그: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
생산 기술: The central motif of the pot is the Forty-nine Union's emblematic seal character logo, encircled by ornate double Chinese dragon motifs. Adorning the reverse side is the prominent character 'Xin', symbolizing 'faith', embellished with the Taotie pattern.

The divider's design is inspired by the 'Zun' vessel shape from the Shang Dynasty, with relief decorations featuring Taotie patterns. Crafted with exquisite white porcelain and delicate gold threading, it exudes a jade-like elegance.

The meticulously carved wooden box showcases a double Chinese dragon motif in African rosewood, accented by a copper square metal at the front. Employing traditional handcrafted mortise and tenon techniques reminiscent of Ming and Qing furniture, it holds significant value for collectors.

Lastly, the brush pot, fashioned from blue and white underglaze white porcelain, is adorned with the Forty-nine Union Poem encircling its body, further enhancing its aesthetic appeal.
디자인 과제: There are two challenges in the process. The first one concerns white porcelain. The ultimate expression of white porcelain is to be as white as snow and as resonant as jade. The second challenge is the difficulty in crafting the square bottle. In pursuit of the perfect effect, we chose these two most challenging elements to complete this set of works.
연구: The research began with the Forty-nine Union, formed by 49 friends driven by love and sharing, all seeking a better life. The goal is to spread the drinking culture and values of the Forty-nine Union to more partners, while also presenting the Chinese philosophies of "Chinese chivalry", "loyalty", and "trust" to a wider audience. The design aim to create a set of works and artworks that can be passed down for more friends to enjoy. The research method involves collecting suggestions and data from all partners, followed by analysis, summarization, and modification. The results of the study have proven successful in achieving the initial objectives, both spreading Chinese philosophical ideas and preserving brand culture.
영감: Over the past eight years, members of the Forty-nine Union have remained united by their shared faith, endeavoring to craft a collection of symbols representing value, belonging, and honor for each partner, intended to be passed down through generations. Additionally, the collection integrates ancient Oriental philosophy and aesthetics, fostering a deeper appreciation of Chinese liquor culture and bolstering confidence in Chinese culture. This reflects the original intent of the designers.
프로젝트 기간: The project started in April 2023 in Shanxi, China and finished in May 2023.
운영 흐름: This design offers a full set of tools for enjoying Chinese drinking culture. Its national treasure value and elegant design suggest it could be suitable for upscale occasions. Designed to last for generations, these products also help preserve the environment by being passed down through families.
특허: 202330374354.2
202330374352.3
202330374350.4
202330374346.8