디자이너 Dury Chin의 작품 Centrestage 2022 이벤트 도입 공간은(는) 매우 권위 있는 2024 A' Design Award 은상의 이벤트 및 해프닝 디자인 부문에서 탁월한 수상작입니다.

은이벤트· 2024

Centrestage 2022 이벤트 도입 공간

디자이너: Dury Chin

클라이언트: Hong Kong Trade Development Council

이벤트 부문 A' Design Award 은상 수상작

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사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

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Centrestage 2022 이벤트 도입 공간 소개

Centrestage 2022는 홍콩에서 열린 패션 이벤트를 위해 디자인된 도입 공간이다. 이 공간은 너비 15미터, 길이 36미터, 높이 7미터 규모로, 6665제곱미터에 이르는 전시의 일부를 이룬다. 구형 스크린 위로 두 겹의 원형 LED 스크린이 매달려 있어 사진 촬영 공간을 형성한다. 입구의 곡면 LED 월에서는 모션 그래픽이 상영된다. 인터랙티브 기둥과 대형 LED 월이 프레젠테이션을 뒷받침한다. 이 공간은 리셉션과 패션쇼 장소로도 활용된다. 벽체는 재사용이 가능한 알루미늄 프레임으로 제작되었으며, 생분해성 카펫이 사용되었다.

수상 인정

A' Design Award 은상 소개

Centrestage 2022 이벤트 도입 공간, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Centrestage 2022 이벤트 도입 공간, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Centrestage 2022 이벤트 도입 공간, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

디자인 비하인드

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디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: The annual event Centrestage consists of 6665 m2 exhibition space, asked for a multifunctional introductory space design to uplift the overall ambiance of the show. The space was used for opening receptions, fashion presentations as well as an introductory experience area in default mode.
치수 및 패키징: Outside the Hall entry sits a 6mW. x 3.5mH. Naked eyes curved LED screen, to create an incredible 3-dimensional image. The walls are cladded with color perforated sheet and LED tubes with LED running sign. When inside the hall, 15mW. x 36mL. x 7mH. Introductory space with 2 layers of circular LED screens with a diameter of 5.5m and 4m are suspended in the middle space, which related to a 1.5mDia. spherical screen on the semi-glossy platform on the ground. Also, 3 sets of the interactive game column in 2.4mDia. were placed in this experience space, a 1.5mW x 2.5mH. curved LED screen with sensor were hired. At the rear wall, an attractive video is adopted in the 16mW x 5mH. LED Wall followed by LED neon lit hanging TV deco completed the journey.
태그: CENTRESTAGE, Hong Kong, Fashion Event, Inclusion and Diversity, Introductory Space, HKTDC, Exhibition Design, Multifunctional
생산 기술: Due to the tight 3-day set up, all items were prefabricated and tested off site prior to being reassembled onsite. These includes the Naked eyes LED wall, 2 layers of hanging circular LED screens with sphere Led ball. All the walls were made from reusable aluminium structural frames covered with perforated sheet and color panel with LED lighting tube deco finish. And The interactive game columns, which is covered with mirror finish, Led running sign and LED screens were hired. To be more sustainable in the overall production biodegradable carpets was used.
디자인 과제: The biggest challenge was translating the Inclusion and Diversity with Metaverse concept into a spatial design. Through research to create a virtual fashion show and installation within the metaverse. Design a series of stunning outfits using 3D software and showcase them on audience. And use sound effects, interactive elements, and special lighting to create an unforgettable experience for visitor. Moreover, the spatial experience design was completed by a series of bespoke videos content highlighting various fashion inspiration.
연구: The Inclusion and Diversity showcases fashion brands and designs from around the world that represent different concepts, styles, cultures, races, age groups and genders. Echoing the global trend to embrace and reconcile differences, the show strives to break the stereotypes by exposing viewers to various perceptions of aesthetics.

A celebration of efforts and creativity to address the needs of socially and culturally diverse communities, the three-day spectacle seeks to promote discussion on inclusive design practices that will bring about meaningful changes in the industry and beyond.
영감: Centrestage is a premium event for discovering Asia’s latest upcoming fashion brands. Under its central theme, Inclusion and Diversity, with an emphasis on authentic self-expression, projecting a common goal of enabling visitors to express their bold imagination through beauty and aesthetics.
프로젝트 기간: The duration for the project took 3 months from initial briefing to onsite completion. It was launched on the 9th of September 2022 and ran for 3 days. Centrestage was located at the Hong Kong Conference and Exhibition Centre HKCEC in Wan Chai, Hong Kong.
운영 흐름: The first impression of the Inclusion and Diversity concept starts with motion graphic on a large Naked eyes curved LED outside the concourse entry. After that we will enter the world of the Metaverse. The simulated images wearing different clothes through VR allows the experience to be even more authentic. And the 2 layers of circular LED screens with a spherical screen create a selfie-taking holding area. The next of the introductory space featuring a set of playful seating and supersize lettering of Centrestage as a backdrop, and a large LED screen corner is an audio-visual spatial experience in default mode, otherwise it can be hired out for open receptions, fashion branding lectures. The next section is the multi-functional area Miniverse, a large projection screen and 4 sets suspended TVs will show the mini fashion parades branding and the event presentations. Moreover, we also
create a AR experience area, which is cooperate with Microsoft, a large curved LED screen 0to brought the visitors to a whole new experience of looking at the presence and visioning on the Metaverse.
팀원: HKTDC Creative Department
이미지 출처: Hong Kong Trade Development Council