디자이너 Takeshi Yoshida의 작품 Moonshot Cafe 전시 부스은(는) 매우 권위 있는 2023 A' Design Award 은상의 인테리어 공간 및 전시 디자인 부문에서 탁월한 수상작입니다.

은인테리어· 2023

Moonshot Cafe 전시 부스

디자이너: Takeshi Yoshida

클라이언트: Takeshi Yoshida

인테리어 부문 A' Design Award 은상 수상작

21,255

인증된 수상작

#150177 수상 상태 인증하기

A' Design Award에서 보기 보도 자료 수상 배지

색상

디자인

Moonshot Cafe 전시 부스 소개

이 디자인은 세계 최대 규모의 기술 컨벤션 중 하나인 CES 2023의 일본관을 위한 것입니다. 고대부터 일본과 함께해 온 선(禪)의 근본 개념인 단순함과 최소화에서 영감을 받았습니다. 컨벤션에서 일반적인 전시 부스가 아닌 카페를 갖추는 것은 드문 일입니다. 이 공간은 상호작용이 시작되는 오아시스가 되고자 합니다. 또한 행사장의 천장이 낮기 때문에 투명성과 개방감에 중점을 둡니다. 더불어 풍부한 녹색 요소를 통해 친환경성을 보여주고, 폐기물을 줄이며, 아늑한 분위기를 조성합니다.

수상 인정

A' Design Award 은상 소개

Moonshot Cafe 전시 부스, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Moonshot Cafe 전시 부스, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Moonshot Cafe 전시 부스, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: First, it’s rare to have a cafe, rather than having a normal exhibition booth in a convention. The space tries to become an oasis where the conversation begins in a busy convention. Secondly, the space focuses on transparency and spaciousness since the ceiling of the venue is very low. Therefore, this space gets more attendees’ attention in the convention. Third, the space has lots of green, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere. Finally, the decoration art in the cafe counter is carefully chosen to show modern and latest Japan.
치수 및 패키징: The booth area is 90 feet x 50 feet. In other word, 2743 mm x 1524 mm.
태그: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, cafe,
생산 기술: The ceiling of the venue is very low so that transparency and spaciousness is one of the most important aspects to get attendees’ attention in a convention. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, the space intentionally uses warm white lighting to attract people and create a cozy atmosphere of a cafe.
디자인 과제: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract people who join conventions. In this situation, transparency and spaciousness is one of the most important aspects to motivate attendees to come to the area. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space.
연구: In terms of design, how we can create more conversation and interaction in an exhibition booth is one of the biggest questions because the communication between exhibitor and attendee could create new business. Literature review and field work by joining other conventions has been done. The results improve the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
영감: This design is for the Japan Pavilion at the CES 2023, one of the largest technology conventions in the glove. Therefore, it would be great if the design somehow makes people feel the uniqueness of Japan. The design is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
프로젝트 기간: The project started in August 2022 in San Francisco and finished in January 2023 in Las Vegas, and was exhibited in CES 2023 in January 2023.
운영 흐름: Unlike the normal exhibition booth in a convention, people enjoy drinks and conversation in a cozy mingling lounge, which we named it Moonshot Cafe. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and participants. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.