디자이너 One Design Brand Communication Co. Ltd의 작품 Bafang Koi 은행 선물 상자은(는) 매우 권위 있는 2022 A' Design Award 은상의 패키징 디자인 부문에서 탁월한 수상작입니다.

은패키징· 2022

Bafang Koi 은행 선물 상자

디자이너: One Design Brand Communication Co. Ltd

클라이언트: One Design Brand Communication Co., Ltd.

패키징 부문 A' Design Award 은상 수상작

24,109

인증된 수상작

#125914 수상 상태 인증하기

A' Design Award에서 보기 보도 자료 수상 배지

색상

디자인

Bafang Koi 은행 선물 상자 소개

팔괘 잉어 상자의 디자인은 표면에만 머무르지 않습니다. 선물의 일부로서, 이 선물 상자는 중국 문화의 깊은 함의를 담은 소중한 축복의 상징으로 디자인되었습니다. 디자이너는 중국의 잉어 문화와 팔괘 문화에서 영감을 얻었으며, 두 문화 모두 길상과 부유함을 기원하는 소중한 축복을 전달하여 은행 산업의 문화적 특성과 조화를 이룹니다.

수상 인정

A' Design Award 은상 소개

Bafang Koi 은행 선물 상자, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Bafang Koi 은행 선물 상자, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Bafang Koi 은행 선물 상자, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: The gift packaging design becomes a part of the gift. The gift box implies the connotation and profound meaning of Chinese koi culture and Bagua culture, showing the most precious and traditional blessing for being auspicious and wealthy, which reflects culturally the characteristics of banking industry.
Telling Chinese stories with Chinese creativity; Activating Chinese brands through Chinese culture.
Inspired by Chinese koi culture and gossip culture, the culture itself is not only integrated with the attributes of the industry, but also has the meaning of blessing.
치수 및 패키징: 240mm*240mm*150mm
태그: China gift packaging
생산 기술: Paper printing plus hot stamping, embossing, uv and other processes; it is presented with paper such as tactile paper and gold card.
연구: I hope that the design of gift box not just floats on the surface. Stripping out its contents, the gift box implies the connotation and profound meaning of Chinese culture, so it itself is the most precious blessing.
Inspired by Chinese koi culture and Bagua culture, the design itself is not only integrated with the wealth attribute of the banking industry, but also expresses the well-wishing.
The gift packaging design becomes a part of the gift. The gift box implies the connotation and profound meaning of Chinese koi culture and Bagua culture, showing the most precious and traditional blessing for being auspicious and wealthy, which reflects culturally the characteristics of banking industry.
Telling Chinese stories with Chinese creativity; Activating Chinese brands through Chinese culture.
영감: The visual graphic is designed by extending the koi elements, implying auspiciousness and good luck.
According to Chinese tradition, directions are divided into eight parts. Thus, wealth of eight directions means that fortune comes from all directions. And the koi fishes from different directions mean to gather the wealth.
Each fish can be interpreted by different verses, so they also have their own blessings in different environments.
The overall composition is based on the Tai ji Diagram, the moral of which is that banking business can forge forward constantly to form its own closed-loop of funds and achieve the wealth cycle.
The logo of bank is put in the middle in the form of a gold coin, implying also a good blessing to amass a fortune.
프로젝트 기간: The project started in Xi'an in January 2021, completed in Xi'an in April 2021, and was produced and used in April 2021.
운영 흐름: We designed a cover with an outer square and an inner circle, which not only increases the quality of the gift box, but also gives it a deeper cultural meaning;
The square is yin, and the circle is yang.
The square is the earth and the circle is the sky. The original intention is a place where the sky is round.
Outside the inner circle, the sky is harvested in the middle, the earth is encircled, the heaven and the earth are one, and the person is the heaven and the earth, namely Thailand.
The Tai hexagram is the best one among the 64 hexagrams.
팀원: Designer/Illustrator:Ziqiong Li
One Design brand communication Co., Ltd
이미지 출처: One Design brand communication Co., Ltd