Zacapa Reserva Limitada 2019 Afeṣṣel n Uɛebbi n Rum sɣur Michelle Mak - forceMAJEURE Design d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Tuffɣa Yettwaqqnen d Ufeṣṣel Uslig.
DdhebTuffɣa Yettwaqqnen· 2020
Zacapa Reserva Limitada 2019 Afeṣṣel n Uɛebbi n Rum
sɣur Michelle Mak - forceMAJEURE Design
Amsaɣ: Diageo
Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tuffɣa Yettwaqqnen
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #99660Afeṣṣel
Ɣef Zacapa Reserva Limitada 2019 Afeṣṣel n Uɛebbi n Rum
Zacapa Reserva Limitada 2019 d afeṣṣel n uɛebbi n tesqamut tanamayt i yiwen n rum yettwaǧǧan ad yim. Taleggamt taqehwit s yisekkilen n uwreq n uzal tettemcabi akked yiniten iceɛɛlen d iwraɣen n waman-nni. Taseṭṭa n petate, d taseṭṭa yettwaẓḍen s walim tettwaxdem s yiniten imaẓlayen i tsuffeɣt-agi sɣur tlawin tinaẓurin timeḥliyin n Guatemala, tettezzi i tqerɛet. Afeṣṣel n uqemquc issedday initen d tnalkatin i d-yekkan seg tmurt n Guatemala. Ɣef uqemquc, taseṭṭa n petate akked tseṭṭa tanamayt yesɛan iwenniten n uɛeyyen ttbanent-d s yiniten n uwreɣ.
Asmekti
Ɣef Tarbaḥt A' Design Award n Ddheb
Zacapa Reserva Limitada 2019 Afeṣṣel n Uɛebbi n Rum d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Zacapa Reserva Limitada 2019 Afeṣṣel n Uɛebbi n Rum ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Tigejdiwin & Akemmus
- Bottle: 750 ml
- Tibzimin
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Tasnakta n Ufares
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Asewḥel n Usnulfu
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Aseḥbiber
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Igmamen n Terbaɛt
- Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director - Imsuren n Tugniwin
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
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