Gan Song Tawuri Tagejdant: Talɣa Tanezmarant n Umatu sɣur Biwei Zhu

Gan Song Tawuri Tagejdant: Talɣa Tanezmarant n Umatu sɣur Biwei Zhu d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2020

Gan Song Tawuri Tagejdant: Talɣa Tanezmarant n Umatu

sɣur Biwei Zhu

Amsaɣ: Gan Song

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

12,813

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #98901

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Gan Song Tawuri Tagejdant: Talɣa Tanezmarant n Umatu

Aḍris n Tektabt: Gan Song d talɣa tanezmarant n umatu i d-ițwaxedmen i yiwet n tmatart tazadaɣt seg temnaḍt n Mayang di Ccinwa. Asenfar-a yețwasuffeɣ-d seg tamurt tadigant akked yidles n Miao. Izirigen ifensiyen s wazal ur nemsawa sswanen talɣa n idurar akked wasif n Jinjiang. Taqcict tețmenni s llebsa n Miao tețmettil timegra akked usirem. Talɣa-yagi tețwasnas ɣef tebrat-ellan, ikarḍan, ibniqen, aḥraz akked isura n berra, s tsuffeɣt n usfaylu (foil), s usnerni ɣef wudem, s uḥerreḍ s laser d wesɣel s ddheb. Akk tiwlafin ttwaxedment s teɣbula tavektorit, ihi talɣa tezmer ad tețwasiggeḍ ɣer wanida yebɣun d tameẓẓyant neɣ d tameqqrant.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Gan Song Tawuri Tagejdant: Talɣa Tanezmarant n Umatu d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Gan Song Tawuri Tagejdant: Talɣa Tanezmarant n Umatu ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Gan Song Tawuri Tagejdant: Talɣa Tanezmarant n Umatu yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
Tigejdiwin & Akemmus: This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.
Tibzimin: GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
Tasnakta n Ufares: The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
Asewḥel n Usnulfu: The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
Anadi: The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
Aseḥbiber: Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
Tanzagt n Usenfar: The project started and finished in 2019 in Changsha City,China
Tanila n Umahil: The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
Ibrivan: Copyrights belong to Wilbur Studio/Gan Song, 2019.
Igmamen n Terbaɛt: Design Director：Biwei Zhu
Executive director:Xiang Liu
Illustrator：Xiujuan Tan
Copywriter：Wei Liu
Support company：Han brand.
Imsuren n Tugniwin: Wilbur Studio