ODTU Sanat 20 Aselway n Timagin Tameẓriwant sɣur Kenarkose Creative

ODTU Sanat 20 Aselway n Timagin Tameẓriwant sɣur Kenarkose Creative d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LfeṭṭaUnuɣ· 2020

ODTU Sanat 20 Aselway n Timagin Tameẓriwant

sɣur Kenarkose Creative

Amsaɣ: Middle East Technical University

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ

63,709

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #97941

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef ODTU Sanat 20 Aselway n Timagin Tameẓriwant

I useggas wis 20 n ODTU Sanat, asmagar n tẓuri i d-yettwaskaren yal aseggas sɣur Tasedawit Tatiknikant n Tlemmast n Usammer, tuttra-nsen tella d asbeddi n tutlayt tameẓriwant akken ad d-nefk azal i 20 n iseggasen iḍfaren n usmagar-a. Akken i d-yettwassuter, aseggas wis 20 n usmagar yettwasemmal s tuffɣa-nnes ɣer-s am yiwen n uɣawas n tẓuri yeffren i yessefk ad d-yettwabeddel. Tili n tesfarin n yingalen s yini yemṣadan i d-yesbedden uṭṭunen 2 d 0 snulfant-d yiwet n tudhit 3D. Tudhit-a tettakk-d taḥulfat n usider, uṭṭunen-a ttbanen akken ẓedlent ɣer ugilal. Afran n yiniten iẓermiḍen yesnulfa-d amsizwer acebbḥan d lehna n 20 azegzaw.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

ODTU Sanat 20 Aselway n Timagin Tameẓriwant d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. ODTU Sanat 20 Aselway n Timagin Tameẓriwant ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Tigejdiwin & Akemmus: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Tibzimin: Visual Identity, Visual Communication, Graphic Design, Branding
Tasnakta n Ufares: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Asewḥel n Usnulfu: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Anadi: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Aseḥbiber: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Tanzagt n Usenfar: The project started in October 2018 in Ankara and finished in March 2019.
Tanila n Umahil: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Igmamen n Terbaɛt: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
Imsuren n Tugniwin: All visual materials were designed and produced by Kenarkose Creative.