The Meaninghall Tea Tabalmalt n watay sɣur Suzhou SoFeng Culture Media Co.,Ltd.

The Meaninghall Tea Tabalmalt n watay sɣur Suzhou SoFeng Culture Media Co.,Ltd. d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2020

The Meaninghall Tea Tabalmalt n watay

sɣur Suzhou SoFeng Culture Media Co.,Ltd.

Amsaɣ: Meaninghall

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #97594

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef The Meaninghall Tea Tabalmalt n watay

Meaninghall Tea d asuddes n tbalmalt i watay azegzaw Biluochun. Biluochun d atay azegzaw i d-yettwafaren deg Luxiang, taddart tameẓ�similit ɣer tama n lebḥer Tai deg Suzhou, di Ṣṣin. Tabalmalt tettwaxdem s lkaɣeḍ n tẓuri uzzig s texsist tamurẓizt i d-yesmektayen leḥyuḍ iqdimen n tlemmast n taddart. Tugniwin timuḍrisin fessusen sdukklent izamulen n wedrar, n lebḥer akked wexxam ɣer yiwet n tugna n unẓaṛ. Ttbeεi ismumel s uzɣal i wakken ad d-tban ttbiεa tagamant n watay. Ttwakkes usuneɣ imcebbal, s wakka idles adigan yettwabeggen s tarɣa d tudfirt.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

The Meaninghall Tea Tabalmalt n watay d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. The Meaninghall Tea Tabalmalt n watay ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.
Tigejdiwin & Akemmus: Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process
Tibzimin: Package, Tea, China, Suzhou, Biluochun
Tasnakta n Ufares: We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
Asewḥel n Usnulfu: Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
Anadi: Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
Aseḥbiber: The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.
Tanzagt n Usenfar: The project started in April 2019 in Suzhou, China and finished in December 2019.
Tanila n Umahil: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
Ibrivan: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
Igmamen n Terbaɛt: Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer
Imsuren n Tugniwin: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019