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Mi Bluetooth Headset Mini Primary Function: Tabewwaḍt n uqamum n tmeẓẓuɣt sɣur Xiaomi

Mi Bluetooth Headset Mini Primary Function: Tabewwaḍt n uqamum n tmeẓẓuɣt sɣur Xiaomi d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.


LfeṭṭaAkemmus· 2020

Mi Bluetooth Headset Mini Primary Function: Tabewwaḍt n uqamum n tmeẓẓuɣt

sɣur Xiaomi

Amsaɣ: Xiaomi

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

25,887

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #89158

Initen

Afeṣṣel

Ɣef Mi Bluetooth Headset Mini Primary Function: Tabewwaḍt n uqamum n tmeẓẓuɣt

Mi Bluetooth Headset Mini d tabewwaḍt yettwaxedmen i yiwet n tmeẓẓuɣt n waddal tafessast. Aqlaf n tmeẓẓuɣt d amecṭuḥ yerna deg-s kan yiwen n tqemmuct tawqirant. Tabewwaḍt tesseqdac tugniwin n yicennayen yettwassnen, ihi aqlaf awdal yettban-d am uqerru ma d tqemmuct am yimi yeldin. Ayagi d-yettak tugna n ucennay neɣ n uneɣlaf, yerna yettak udem i yiwet n tɣawsa taḥerfit. Yiwet n tsegbarut n PET tetteṭṭef tameẓẓuɣt akked ufugellel deg zdat, ma d ijeblan qqimen ffren. Yiwen n uɣummu n lkaɣeḍ yettḥadar tanezreft d taǧehdant. Aɣawas yebɣa ad iǧerrmet imseqdacen gar 18 d 29 iseggasen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Mi Bluetooth Headset Mini Primary Function: Tabewwaḍt n uqamum n tmeẓẓuɣt d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Mi Bluetooth Headset Mini Primary Function: Tabewwaḍt n uqamum n tmeẓẓuɣt ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Tigejdiwin & Akemmus
dimension: height 79mm, Length 110mm, width 28mm
Tibzimin
Handset, electronic, packaging, colorful, musician
Tasnakta n Ufares
The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Asewḥel n Usnulfu
As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Anadi
Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Aseḥbiber
In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
Tanzagt n Usenfar
The project started in April 2018 and finished in April 2019 in Beijing, China
Tanila n Umahil
The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Ibrivan
Copyrights belong to Xiaomi, 2019
Igmamen n Terbaɛt
Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song
Imsuren n Tugniwin
Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge

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