Ten Iɣemmisen sɣur Kalyani Kamat Bambolkar and Ling Lee

Ten Iɣemmisen sɣur Kalyani Kamat Bambolkar and Ling Lee d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LfeṭṭaUnuɣ· 2020

Ten Iɣemmisen

sɣur Kalyani Kamat Bambolkar and Ling Lee

Amsaɣ: Kingston University, Kingston School of Art

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ

47,185

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #88519

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Ten Iɣemmisen

Asuneɣ-a d tamaɣunt i uskan n uzday n tesdawit Kingston. Tasuret n tmaɣunt-a tettwag s usexdem n tmallayin 'X' ɣef lǧețța n umedya, ayen i d-yettmalen azamul n llebsa ɣef lǧețța n wemdan. 'X' daɣen tettak-d azamul n wis mraw n useggas n tɣerbazit n uzday n tesdawit Kingston. Tinubga tilettrunit ttwazen i meṛṛa inebgawen, iɣemmisen akked tfelwiyin ttwaskanen di Design Museum n London.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Ten Iɣemmisen d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Ten Iɣemmisen ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Kingston University completed 10 years of its MA fashion course, so they decided to showcase their student's finest works at The Design Museum, London. The brief was to design posters without showing the actual student’s work and typical fashion elements. The posters were designed by showing marks of clothes on one’s body in the shape of ‘X. These posters were displayed all around the event and further used in other design elements, such as E-invites, brochures, stage slideshow etc.
Tigejdiwin & Akemmus: Brochures were printed out in 297 x 420 mm and folded into half.
Posters were printed out in 841 x 1189mm.
Tibzimin: poster, design, fashion, visual communication, fashion show, art, brochure, E-invite
Tasnakta n Ufares: The posters were a culmination of both photography and graphic design. After the photoshoot, the raw images were enhanced in Adobe Photoshop and designed filling in the details about the event date, time and venue.
The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.
Asewḥel n Usnulfu: The marks were created with the help of ribbons, clothes and rope. But, the marks were quickly fading away and not visible in the shots. The struggle was to make the shots quick and clear.
Anadi: A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The brief was to design posters without showing the actual student’s work and typical fashion elements. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. Initial concepts consisted of graphics created around ‘X’. However, this was not approved by the fashion department’s leadership, as according to them, the graphical posters did not reflect fashion. Interestingly they did like the concept of using ‘X’ as a part of branding. After having experimented with few concepts, a thought came about representing fashion as people instead of clothes. To accomplish this, an idea of showing marks left on one's body in the form of ‘X' by these designer clothes was finalised. A photo shoot was done and marks were created with the help of ribbons, clothes and rope. The photos were then integrated into posters, brochures and E-invites.
Aseḥbiber: A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. The brief was to design posters without showing the actual student’s work and typical fashion elements. This led to an idea of showing marks left by these designer clothes on one’s body in the shape of ‘X’ to symbolize this event.
Tanzagt n Usenfar: The project started at the end of September 2017 and finished in October 2017 in London, UK.
Tanila n Umahil: The posters were designed for the audience to get excited about the fashion show. As the images on the posters did not reveal the work of the students in any way, it created curiosity about the event.
Ibrivan: The posters and images are owned by Kingston University.
Igmamen n Terbaɛt: Designer: Kalyani Kamat Bambolkar
Designer: Ling Lee
Imsuren n Tugniwin: All Photo credits: Kalyani Kamat Bambolkar