Care for Mom to Be Askasi i Yemma ara Yiliw sɣur Seyon Kim

Care for Mom to Be Askasi i Yemma ara Yiliw sɣur Seyon Kim d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel Anmetti.

LbrunzAnmetti· 2020

Care for Mom to Be Askasi i Yemma ara Yiliw

sɣur Seyon Kim

Amsaɣ: Seyon Kim

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Anmetti

26,133

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #87971

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Care for Mom to Be Askasi i Yemma ara Yiliw

Askasi i Yemma ara Yiliw d tadyant n uslig azayez ɣef lhaǧa n tilawin tuseɛant i yettinigen. Tadyant-agi tessuter i yiminigen nniḍen ad fken amkan deg umasin neɣ amkan i westeɣn n tkarust. Tissekta tanaẓurt tekka-d seg yiwet n lemsul yesduklen tugna n tmeṭṭut tuseɛant d tɣawsa n wul, i d-yessekfalen tasɛeḍt akked usaki. Ttwasexdem-d yiwet n lɛinet talwit tazegzawt n zzerɛ-ɣ n yiḥerciwen d wemellal-tazegzawt deg umkan n yini yellan yettwaqqnen ɣer tsɛeḍt. Tisura akked wewriqen n usikel n umasin ttawin lemsul deg tɣiwanin d imukan n westeɣn n tkeraruas.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Care for Mom to Be Askasi i Yemma ara Yiliw d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Care for Mom to Be Askasi i Yemma ara Yiliw ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Care for Mom to Be Askasi i Yemma ara Yiliw yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Tigejdiwin & Akemmus: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tibzimin: care, pregnant, awareness, campaign
Tasnakta n Ufares: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Asewḥel n Usnulfu: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Anadi: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Aseḥbiber: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Tanzagt n Usenfar: 3 weeks in New York City.
Tanila n Umahil: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Igmamen n Terbaɛt: Seyon Kim
Imsuren n Tugniwin: Photographed by Seyon Kim