Pastry Gift Box Taɣessa n usefk sɣur Fudesign - Kazuo Fukushima

Pastry Gift Box Taɣessa n usefk sɣur Fudesign - Kazuo Fukushima d anerbaz yettwaqadren meqqren n 2019 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2019

Pastry Gift Box Taɣessa n usefk

sɣur Fudesign - Kazuo Fukushima

Amsaɣ: Shanghai Yuyuan（group）co. Ltd

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

29,895

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #77858

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Pastry Gift Box Taɣessa n usefk

Mr. Qiao d tamarkat n lemḥelbec n Yu Yuan. Tamarkat-a tḥawal ad tessuffeɣ daɣen ad d-teglu awal yelhan ɣef udeg n yimuddar akked temdint n Shanghai. Lfeṛḍuj n usuden yekka-d seg tεemmart n uzamul n Shanghai, yettmesllay-d ɣef yidles azerfan. Asuden amaynut d-yeṭṭef azal ameqqran n tεemmart i yezmer ad yili d tugna tamatkut i uɣanib aqbuṛ n Shanghai, yettwahlel akked uɣanib n tura. Ayagi ad d-yerr taɣessa n usefk ad terreḥ imaziɣen-imuddiyen akken ad tt-aɣen am tselɣa tadɣarant.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Pastry Gift Box Taɣessa n usefk d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Pastry Gift Box Taɣessa n usefk ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Yu Yuan is a famous historical scenery spot in Shanghai. Mr. Qiao is a pastry brand owned by the operating company of Yu Yuan. This is a Brand LOGO and package design project for Mr. Qiao. The design blended the western style pastry with old-shanghai style, using the image of Shikumen (literally stone gate), which is the traditional Shanghai architecture. It is evaluated as a differentiated design during the market of tradition food which is full of the outdated design.
Tigejdiwin & Akemmus: Width 250 mm x Depth 250 mm x Height 32 mm
Tibzimin: Food, Package, Logo, Old Shanghai,
Tasnakta n Ufares: The key potion of this design is the combination of Chinese and Western styles.
The logois in the shape of a Chinese seal, suggesting that Mr. Qiao is a made in China brand of western-style pastry. This is a modern design which fits the times.
The packaging box is square with Chinese style. The simplest lines are used to represent Shikumen (literally stone gate). The gate is hollowed-out in the middle to show the LOGO, which has symbolic meaning.
The main color of the package is celadon green, representing old Shanghai.
When the inner box is opened, on the golden paper, the consumers will see the pattern of birds and phoenix tree leaves which symbolizes old Shanghai. This unique design brings surprise to the consumers.
Asewḥel n Usnulfu: The core concept of the package design is modern nostalgic Shanghai. With this concept, the design should reflect charm of traditional Shanghai. Furthermore, the packaging style should be brand-new and unique, bringing topics for the tourists.
Anadi: Field work has been done on Yu Garden and analysis has been made on the client’s present products and competitors. The target group is tourists visiting Yu Garden. Our competitors include not only Shanghai local brands and domestic brands, but also international brands (Japanese brands, Taiwanese brands, etc.) of gift box. Finally, the product positioning was confirmed as Modern Nostalgic Shanghai.
Aseḥbiber: In Shanghai, the year of 1800 is known as a Magic period. Full of historical stories, culture and arts attracted the generation by generation afterwards. By that time, architecture is the most representative of the unique culture. With the most advanced construction technology, integrated French style and tradition Chinese style, a brand-new culture was created. The creative design absorbed the quintessence of that age to take into this new era.
Tanzagt n Usenfar: The project started in November 2018 in Shanghai and finished in January 2019.
Tanila n Umahil: This gift box is sold in the scenery spot and online store of Yu Yuan. Targeting tourists out of Shanghai, from the country and worldwide. The image of design could be a symbolic of the city. Attracted the tourists to purchase as local specialty. It has been a spreading of Shanghai culture around the world as the tourists present it to friends and relatives.
Igmamen n Terbaɛt: Creative Directer: Kazuo Fukushima
Art Directer: Haruka Takeuchi
Designer: Haruka Takeuchi
Account Manager: Ying Zhou
Printing execution: Kuai Hu (Beijing) Printing