The Sands Wine Labels Tibdarin n ccrab sɣur Giovanni Murgia

The Sands Wine Labels Tibdarin n ccrab sɣur Giovanni Murgia d anerbaz yettwaqadren meqqren n 2018 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2018

The Sands Wine Labels Tibdarin n ccrab

sɣur Giovanni Murgia

Amsaɣ: Cantina Li Duni

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

19,745

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #67776

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef The Sands Wine Labels Tibdarin n ccrab

I timerna n ufeṣṣel n tbdarin-agi, anadi yettwag ɣef ttiknulujiyin n usiggez, ilugan d wafran igrafikiyyen, izemren ad d-beggnen azalen n tkebbaniyt, amezruy d wakal anda ttlulen inbidhen-agi. Tikti n tbdarin-agi tebda seg yixef n inbidhen: errmel. Deg tidet, tiẓuran ttimɣin ɣef rrmel n yilel deg kra n tlemmast meẓẓi seg ugmuḍ. Tikti-agi tettwag s ttiknuluji n ubzeg iwakken ad d-ṭṭef ifeṣṣal ɣef rrmel n tgersiwin n Zen. Kraḍt-nni n tbdarin sidden-d yiwet n tefranit i d-yettbegginen tuɣdazt n tkebbaniyt n inbidhen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

The Sands Wine Labels Tibdarin n ccrab d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. The Sands Wine Labels Tibdarin n ccrab ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Tigejdiwin & Akemmus: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Tibzimin: wine, label, packaging, wine label design
Tasnakta n Ufares: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Asewḥel n Usnulfu: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Anadi: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Aseḥbiber: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Tanzagt n Usenfar: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Tanila n Umahil: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Ibrivan: No copyrights on this project
Igmamen n Terbaɛt: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Imsuren n Tugniwin: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver