Identity Created by Consumer (ICC) Anagraf n Tsertit Tadamsant sɣur Jone Aleksiunaite

Identity Created by Consumer (ICC) Anagraf n Tsertit Tadamsant sɣur Jone Aleksiunaite d anerbaz yettwaqadren meqqren n 2013 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2013

Identity Created by Consumer (ICC) Anagraf n Tsertit Tadamsant

sɣur Jone Aleksiunaite

Amsaɣ: Vilnius Academy of Arts

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #27919

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Identity Created by Consumer (ICC) Anagraf n Tsertit Tadamsant

Tira n Tektabt: Anagraf i Yerna Umsaɣ d anagraf n tsertit tadamsant yeddren i d-yettwaselken i usinag n tẓuri tatrart. Anagraf-a yesdukkel afud aqerqur akked wafud aḍerruy. Iferdisen ibanen n uwlagh akked yiwet n twaculin tettwasiggzen sswiran afud aqerqur. Afud aḍerruy yebna seg yisefka i d-yerna imsaɣen. Yal amsaɣ yesnulfay-d ticreḍt tudmawant akked tugna n yiwet n tuɣmiwt. Iferdisen-agi ttwaseqdacen sennig-agi i tikta n usmekti, i tugniwin yettmuddun, akked yisem-alugu aḍerruy i d-ittban ɣef usmel n web akked yiblaḍen isumataniyen. Amaslar udmawan yettwarra s tugniwin n vector akked ubeqqeḍ n video yettwaseklen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Identity Created by Consumer (ICC) Anagraf n Tsertit Tadamsant d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Identity Created by Consumer (ICC) Anagraf n Tsertit Tadamsant ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Identity Created by Consumer (ICC) Anagraf n Tsertit Tadamsant yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Tigejdiwin & Akemmus: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tibzimin: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Tasnakta n Ufares: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Asewḥel n Usnulfu: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Anadi: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Aseḥbiber: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Tanzagt n Usenfar: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Tanila n Umahil: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Igmamen n Terbaɛt: Student Jone Aleksiunaite
Lecturer Marius Bartkus