Mountain River and Sage Asemsed n Tukkist n Warraz n Baijiu sɣur Yao Wu

Mountain River and Sage Asemsed n Tukkist n Warraz n Baijiu sɣur Yao Wu d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2026

Mountain River and Sage Asemsed n Tukkist n Warraz n Baijiu

sɣur Yao Wu

Amsaɣ: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

17,399

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #182319

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Mountain River and Sage Asemsed n Tukkist n Warraz n Baijiu

Mountain River and Sage d asemsed n tukkist n warraz i baijiu, d ccṛab aṭini yettwazazdgen. Aɣlaf n beṛṛa yettwaxdem s lkaɣeḍ n tẓuri amellal ur nettfeǧǧiǧ ara, s uzemmul yettwaḍebɛen s uwreq n bronz s wudem afessas. Zdaxel, tabewwaḍt s talɣa n udlis, yettwaxedmen s wesɣar yettwaseggmen s uɣlaf n uballuḍ, tettwaldi am udlis. Aduku n zdaxel yettwafsar d tugna tapanuramit n Wedrar n Tai akked Wasif Awṛaɣ, yettwaḍebɛen ɣef lkaɣeḍ yesɛan tanaya, i d-yezzin i tlata n tqerɛatin akked yiwen n uselkin. Afeṣṣel yebna ɣef trakalt tadelsant n Temnaḍt n Shandong. Abrid afessas d atrar yuɣal deg umkan n uɣanib aqdim i yettwassnen deg usemsed n ccṛab.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Mountain River and Sage Asemsed n Tukkist n Warraz n Baijiu d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Mountain River and Sage Asemsed n Tukkist n Warraz n Baijiu ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
Tigejdiwin & Akemmus: Length 300mm x Width 240mm x Height 190mm
Tibzimin: Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
Tasnakta n Ufares: The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
Asewḥel n Usnulfu: How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
Anadi: This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
Aseḥbiber: The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
Tanzagt n Usenfar: The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
Tanila n Umahil: Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation.
Ibrivan: /
Igmamen n Terbaɛt: Original designer: Wu Yao , llustration designer: Zhang Yi, Illustration designer: Yang Xiaogang , Illustration designer: Li Yan, Graphic designer: Zheng Ziyang, Graphic designer: Zhao Yuehao, Graphic designer:Zhang YUchen，Graphic designer:Tan Zhen，3D Designer: Liao Hao ， Copywriting: Xu Xiaohui，Copywriting:Tang Wenhu
Imsuren n Tugniwin: /