Power Trail Asemsel yettuɣalen ad yettwaseqdec sɣur Wei Bai, Zhiqiang Cai and Rubo Chen

Power Trail Asemsel yettuɣalen ad yettwaseqdec sɣur Wei Bai, Zhiqiang Cai and Rubo Chen d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2026

Power Trail Asemsel yettuɣalen ad yettwaseqdec

sɣur Wei Bai, Zhiqiang Cai and Rubo Chen

Amsaɣ: Shenzhen Hello Tech Energy Co.,Ltd

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

6,381

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #180630

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Power Trail Asemsel yettuɣalen ad yettwaseqdec

Power Trail d asemsel n lkaṛṭun yettwafeṣṣlen iwakken ad yettuɣal ad yettwaseqdec seld ma yeldi-t umseqdac. Lkaṛṭun yettelddi s ttrettib yettwaseggmen, ma d tugniwin yettwanṭben ttawint amseqdac deg yal takkayt. Iferdisen yettwaqecṛen ttwakksen srid seg lluḥ n lkaṛṭun, uɣalen d urar i beṭṭu gar medden. Ur teḥwaǧ ara isufar-nniḍen neɣ asuddes wis sin i ubeddel-agi. Afares yesseqdac tarrayin timagnutin, gar-asent anṭab s offset, tuqqsa s lmizan akked ukmac yettwaḍebbṛen. Afeṣṣel-agi yessiɣzif tudert n useqdec n usemsel, yettɛawan daɣen deg usenqes n uḍeggeṛ zik.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Power Trail Asemsel yettuɣalen ad yettwaseqdec d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Power Trail Asemsel yettuɣalen ad yettwaseqdec ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Power Trail Asemsel yettuɣalen ad yettwaseqdec yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This design converts conventional packaging into a reusable interactive system through integrated structural transformation and graphic sequencing. Play elements are embedded directly within the carton using die-cut components and guided visual progression. Unlike disposable packaging, the object retains value beyond protection and transport. The solution extends functional lifespan while remaining compatible with standard production processes.
Tigejdiwin & Akemmus: Width 388 mm x Depth 278mm x Height 352mm
Tibzimin: Reusable packaging, Circular design, Interactive graphics, Structural transformation, Sustainable engagement, Packaging innovation, Behavioral design, Lifecycle extension
Tasnakta n Ufares: The design utilizes standard folding carton production methods, including offset printing, precision die-cutting, and controlled creasing. Structural transformation is achieved without additional materials or secondary assembly. Graphic sequencing and punch-out components are integrated within existing manufacturing tolerances, ensuring scalability and compatibility with conventional packaging supply chains.
Asewḥel n Usnulfu: The primary challenge was integrating interaction without increasing material usage or manufacturing complexity. Internally, the design required balancing clarity, durability, and engagement. Externally, constraints included die-cut precision, folding tolerances, and production scalability. Iterative prototyping and structural simplification enabled transformation while preserving feasibility and cost efficiency.
Anadi: This design research project investigated how packaging can influence post-use behavior. Methods included observational study, rapid prototyping, and user testing with families. Data was gathered through interaction sessions and feedback interviews. Results indicated increased retention time and cooperative engagement. Findings suggest that structural interaction can positively affect reuse behavior and reduce premature disposal.
Aseḥbiber: The project originated from observing how packaging is typically discarded immediately after unboxing. The intention was to explore whether packaging could act as a behavioral trigger for longer use. By linking visual progression, interaction, and shared activity, the design repositions packaging as an object that supports experience rather than waste.
Tanzagt n Usenfar: The project was developed in 2025. Design research and development were completed in China, with the final solution prepared in 2026 for international design award submissions and exhibitions, as well as for potential real-world production between 2026 and 2027.
Tanila n Umahil: The packaging opens in a sequential manner that guides users to unfold and repurpose the structure. Embedded components are removed directly from the carton and activated through simple interaction. The transformation shifts the object from container to shared activity, encouraging prolonged use and repeated engagement through intuitive physical interaction.
Igmamen n Terbaɛt: Wei Bai, Yali Wang, Rubo Chen and Lvhan Chen