Huashan Rock Art Festival Timagit Tazrit n Tfaska sɣur Lin Shi, Yan Huang and Hongmei Wu d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
LbrunzUnuɣ· 2026
Huashan Rock Art Festival Timagit Tazrit n Tfaska
sɣur Lin Shi, Yan Huang and Hongmei Wu
Amsaɣ: Zhejiang Sci-Tech University
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #180050Afeṣṣel
Ɣef Huashan Rock Art Festival Timagit Tazrit n Tfaska
Tafaska n Tẓuri n Uẓru n Huashan d anagraw n tmagit tazrit i d-yettwaxelqen i tfaska tadelsant deg Chongzuo, Guangxi, Ccinwa. Timagit-agi tettarra tugniwin tiqburin n wemkan n tẓuri n uẓru n Huashan d unuɣen injumaniyen isehlen. Initen aberkan d umellal akked tferkiwin yesɛan taɣessa smektayen-d tira ɣef weẓru akked weẓru yerẓan wakud. Tiwlafin ttwaxedment s telɣa taglawant d tubdidt i tunɣilin timeẓẓyanin akked yiskanen imeqqranen n berra. Isnasen yettwasiggzen sseqdacen allalen yettuɛawden useqdec akked yidammen i d-yekkan seg yimɣan. Iswi d asishel n wagla aqbur akken ad yili d awezzlan yerna ad t-fehmen imferrjen n tura.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Huashan Rock Art Festival Timagit Tazrit n Tfaska d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Huashan Rock Art Festival Timagit Tazrit n Tfaska ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Huashan Rock Art Festival Timagit Tazrit n Tfaska yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- This project is a contemporary visual identity system for the Huashan Rock Art Festival, which transforms ancient pictographs into minimalist graphics using a black and white color scheme to evoke archaeological stone rubbings. Its strength lies in systematically balancing archaeological authenticity with modern visual communication, creating a universal and accessible visual language. The design establishes a new paradigm for cultural preservation through innovative design thinking, making ancient heritage dynamically relevant while preserving its spiritual essence.
- Tigejdiwin & Akemmus
- For design/small posters:
Horizontal (landscape): 370mm (width) x 210mm (height)
Vertical (portrait): 210mm (width) x 297mm (height)
For larger outdoor displays:
Horizontal (landscape): 1200mm (width) x 680mm (height)
Vertical (portrait): 600mm (width) x 900mm (height) - Tibzimin
- Art Festival, Huashan, Exhibition Branding
- Tasnakta n Ufares
- The design employs principles of the International Typographic Style, utilizing a monochromatic palette and geometric simplification to translate ancient motifs into contemporary graphics. Textured treatments mimic weathered rock surfaces, while hierarchical arrangements on stacked stones replicate original ceremonial compositions. The digital-first approach ensures versatility across media, with physical applications incorporating recycled materials and plant-based inks to align with sustainable practices.
- Asewḥel n Usnulfu
- The greatest challenge was balancing archaeological authenticity with contemporary visual communication. Internally, we navigated historical complexities—interpreting 2000-year-old pictographs with limited contextual records—and social expectations of making heritage resonate across generations. Externally, constraints included materializing the design sustainably (sourcing recycled materials, plant-based inks) and ensuring digital adaptability while preserving the tactile essence of rock art. Overcoming these required a methodology that transforms ancient motifs into a universal visual language without oversimplifying cultural significance.
- Anadi
- Type of Research: Cultural visual translation and brand communication
Objectives: To explore how prehistoric, non-verbal cultural heritage such as Huashan rock art can be transformed into a visual language accessible to contemporary audiences.
Methodology: Image analysis, symbol deconstruction, and graphic experimentation were used to reorganize figures, rhythms, and spatial relations from the original rock art.
Tools: Graphic design software, visual analysis, and layout prototyping.
Participants: General public and non-specialist viewers.
Results: The study shows that reducing textual explanation while emphasizing visual rhythm lowers cultural interpretation barriers.
Insights & Impact: The project offers a transferable approach for visual communication of cultural heritage in modern contexts. - Aseḥbiber
- The inspiration stems from the desire to bridge the temporal and cultural divide between contemporary audiences and the 2,000 years old Huashan Rock Art, a UNESCO World Heritage site. The project was motivated by the need to make ancient cultural heritage emotionally resonant and visually accessible to modern viewers, while preserving its authentic significance. The design draws inspiration from the ritual scenes and stacked stone compositions of the original rock art, reinterpreting them through a minimalist and systematic visual language.
- Tanzagt n Usenfar
- The project was developed between February 2025 and November 2025. Research and design were conducted at Zhejiang Sci-Tech University. The project is based on the Huashan Rock Art site in Chongzuo, Guangxi, China, and was produced as a visual communication proposal for the Huashan Rock Art Festival.
- Tanila n Umahil
- This poster series translates the visual logic of Hua shan rock art into a contemporary graphic language. Viewers do not need prior historical knowledge; meaning emerges through observation. Symbols are enlarged, fragmented, and re-composed to guide the eye across the surface. Through contrast, repetition, and negative space, the posters simulate the act of discovering images on a cliff, turning viewing into a slow, participatory reading experience that strengthens cultural memory through visual engagement.
- Igmamen n Terbaɛt
- Team Leader: Xuguang Zhu
Team Leader: Chao Yang
Designer: Lin Shi
Designer: Linlong Qin
Designer: Yilin Wang
Designer: Ying Xu
Designer: Yaying Mao
Designer: Mengsheng Wang
Designer: Yichen Zhu
Designer: Yan Huang
Team Leader: Hongmei Wu - Imsuren n Tugniwin
- Image #1: Creator Lin Shi, Vertical Poster of Huashan Rock Paintings, 2025.
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