Coffee Machine Tiferkiyin tigejdanin n uskan sɣur Edward Lu

Coffee Machine Tiferkiyin tigejdanin n uskan sɣur Edward Lu d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

UzzalUnuɣ· 2026

Coffee Machine Tiferkiyin tigejdanin n uskan

sɣur Edward Lu

Amsaɣ: Lumine

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ

5,374

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #175312

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Coffee Machine Tiferkiyin tigejdanin n uskan

Coffee Machine d tagrumma n tferkiyin tigejdanin n uskan i d-yettwaxedmen i yiwet n tsegrurt n tmacinin n lqahwa. Tiferkiyin-agi ttbaɛdent ɣef tugniwin n tudert n usgunfu i yettwassnen deg usmali n tmacinin n lqahwa, rnu ttwellihent ɣef ugerruj aqbur akked tussna n usnulfu talmanit. Yiwet n tza n tafat tezdi amezruy d wass-a deg yal asayes. Kuẓ n tsegrurin n yifarisen ttunefkent-asent kuẓ n tsentimin: iferdisen imguranen, isnulfuyen itiknulujiyen, tignatin timeẓla n umaḍal, akked tmucuha n tussna n usnulfu. Tiruka, ticippatin n yizirigen ilikṭruniyen, talɣiwin timeẓẓyanin n lebni akked yigraren n yigenwan qedcen d tugniwin timiḍranin. Isayasen ttwabnan yerna ttwasɣimen s useɣẓan n 3D.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Coffee Machine Tiferkiyin tigejdanin n uskan d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Coffee Machine Tiferkiyin tigejdanin n uskan ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The history of coffee machines dates back to the early 1900s. The theme of the visuals is the conveyance of German engineering excellence and its enduring legacy spanning over a hundred years.

To make the products stand out, the design diverged from the conventional communication approach that emphasizes a leisurely lifestyle, commonly seen in coffee maker promotions, by focusing on creativity rooted in the long-standing heritage and distinctive German engineering excellence.
Tigejdiwin & Akemmus: The original posters were designed at 3634px x 2045px, 72 dpi.
Tibzimin: Graphic Design, Key Visual, Advertisement Design, Poster
Tasnakta n Ufares: The scene is built and rendered in 3D softwares including 3DS and Rhino, and refined in Photoshop.
Asewḥel n Usnulfu: The most challenging part was balancing the products' heritage with a modern, youthful expression and conveying the core product value precisely through visual metaphors.

The challenge lies in striking a balance between technical precision (e.g., chip structure) and emotional appeal (e.g., "world flavors") to fulfill both functional and cultural expectations of coffee machine users.
Anadi: Through research on varieties of coffee from around the world, we gained a deeper understanding of coffee and its machines. This allowed us to categorise four series into four unique themes: industrial components, technological innovations, global landmarks, and engineering marvels, infusing each line with a distinct identity while effectively differentiating their features and tiers.
Aseḥbiber: The visual concept features a beam of light stretching from the past to the present, connecting history with modernity.

EQ300 transitions from ancient mechanics to today's refined craftsmanship.

EQ500 evolves from early integrated circuits to modern chips.

EQ700 journeys from the ancient Roman Colosseum to the modern Sydney Opera House.

EQ900 showcases the progression from one of the first coffee machines in the early 1900s to today's advanced countertop machine.
Tanzagt n Usenfar: The project started in December 2024 and ended in April 2025.
Tanila n Umahil: Visual symbolism is used in the designs:
Gears and circuit chips metaphorically represent "Hardcore Smart Extraction".
Miniature architectural landscapes symbolize "Global Flavors".
Cosmic planets embody "Premium Futurism".

The design uses layered narrative approach. A tiered storytelling structure links product offerings and attributes, strengthening the "Tech-Culture-Future" narrative arc.

Using multi-scale visuals (micro to macro), the design honors German craftsmanship and reimagines future coffee experiences, bridging technical precision with creative storytelling.
Igmamen n Terbaɛt: Creative Director: Edward Lu
Planner: Penn Pan
Project Management: Cindy Li
3D Designers: Shihao Sun and Qi Qian