Fountain Of Fortune Tawlaft n Yixef Useggas Amaynut sɣur Tingwei Chang - Bank Sinopac d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
UzzalAkemmus· 2026
Fountain Of Fortune Tawlaft n Yixef Useggas Amaynut
sɣur Tingwei Chang - Bank Sinopac
Amsaɣ: Bank SinoPac
Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #174319Afeṣṣel
Ɣef Fountain Of Fortune Tawlaft n Yixef Useggas Amaynut
Agraw-agi n usaḍ yesɛa taɣlaft yettwaskelen deg-s snat n tṛeẓẓaɣin n Waman n Tesɛit akked wenveluppi azeggaɣ aziraz n uziraz. Aɣawas-agi yețțales asefru n uslag aqbur s useqdec n weɣanib udmawan, iferdisen imisniyen akked temyigawt n umḍan yeddukklen. S usdukel n tuggniwin timezwura n Yixef Useggas Amaynut akked timahilin timaynutin n temyigawt, asenfaṛ-agi yețțak-d isuḍaf iwallalen akked yid igiṭalen deg tirmit tamerbuḥt yeddukklen. Asdukel n yizamulen iqburen akked temyigawt tumḍint yețțmedri-d taɣara i icudden tannumiyin idelsanen yellan yakan ɣer talɣatin n teɣwalt n wass-a.
Asmekti
Ɣef Tarbaḥt A' Design Award n Uzzal
Fountain Of Fortune Tawlaft n Yixef Useggas Amaynut d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Fountain Of Fortune Tawlaft n Yixef Useggas Amaynut ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
- Tigejdiwin & Akemmus
- Box Size: 210mm x 150mm x 80mm
Material: 1200gsm cardboard with specialty red paper and foil details
Print: CMYK + gold foil + spot UV
Inner: 2 x 330ml aluminum cans (custom wrap)
Add-ons: QR code activation, integrated storytelling lid print - Tibzimin
- Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
- Tasnakta n Ufares
- The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
- Asewḥel n Usnulfu
- A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
- Anadi
- This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
- Aseḥbiber
- Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
- Tanzagt n Usenfar
- Design Period: July 2024-October 2024
Production and Launch: November 2024
Location: Taipei, Taiwan - Tanila n Umahil
- Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
- Ibrivan
- The design, illustrations, and concept are original creations owned by Bank SinoPac. All rights reserved.
- Igmamen n Terbaɛt
- Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac - Imsuren n Tugniwin
- All images by Bank SinoPac.
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