Zhang Gong Lao Jiu Asmenḍer n ccṛab sɣur Wen Liu

Zhang Gong Lao Jiu Asmenḍer n ccṛab sɣur Wen Liu d anerbaz yettwaqadren meqqren n 2026 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2026

Zhang Gong Lao Jiu Asmenḍer n ccṛab

sɣur Wen Liu

Amsaɣ: Shenzhen Oracle Creative Design Co.,Ltd.

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

23,866

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #173416

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Zhang Gong Lao Jiu Asmenḍer n ccṛab

Zhang Gong Lao Jiu d asmenḍer i yettwaxedmen i yiwen n ccṛab acinwa aqdim yettwassnen s yisem baijiu. Taqerɛet tettwaxdem s wakal aweṛɣan aḥeṛfi s telqayin yeffɣen ɣer beṛṛa, ma d talɣa-s tesmektay-d timesluɣin i d-ittilin mebla lebɣi mi ara yettwaseggem wakal ɣef ṭṭabla yettezzin. Udem aḥeṛcaw yettak i tqerɛet yiwet n tikti tuqmiḍt iǧehden mi ara tt-tennaleḍ. Taqeffalt tettwaxdem s uplastik s ufeṣṣel i yettemcabin ɣer wesɣar, yerna tqadeṛ ilugan uḥṛiṣen n usekkeṛ. Tabewwaḍt n beṛṛa tesdukel afeṛnas agaman akked wuzzal, ayen i yernan aḥraz seg uẓɣal akked usifses n yiyyaten i usiweḍ s laman. Afeṣṣel yebna ɣef unalay.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Zhang Gong Lao Jiu Asmenḍer n ccṛab d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Zhang Gong Lao Jiu Asmenḍer n ccṛab ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
Tigejdiwin & Akemmus: 120mm*120mm*280mm
Tibzimin: Natural, Rustic, Time-Tempered, Eco-Conscious
Tasnakta n Ufares: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
Asewḥel n Usnulfu: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
Anadi: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
Aseḥbiber: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
Tanzagt n Usenfar: November 2024, Shenzhen, China
Tanila n Umahil: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
Igmamen n Terbaɛt: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li