Ɛeddi ɣer ugbur
Fast Women Tiwlafin sɣur Martin Hoffmann

Fast Women Tiwlafin sɣur Martin Hoffmann d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Tewlaft d Usenfel n Tewlafin.


LbrunzTawlaft· 2025

Fast Women Tiwlafin

sɣur Martin Hoffmann

Amsaɣ: Hoffmann Design

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tawlaft

46,058

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #168856

Initen

Afeṣṣel

Ɣef Fast Women Tiwlafin

Tagrumma-a n tewlafin tesskan-d asentel n tlawin d tkerrasin n umarur seg tmuɣli tamaynut. Deg wadeg n tili d aferdis n ccin, tameṭṭut d-tettban am tmagit yesɛan taflest deg yiman-is deg twennaḍt tatikant. Yal tawlaft tesskan-d azuref, asemmid akked tefses, tettales daɣen s tuffra taẓẓit. Tutlayt n lǧetta tḥeffeẓ ccbaḥa tagamant. Asuddes afrawan n tewlafin d wurar yettwabedden s uzemẓi ssirden tiṭ, snulfuyen-d daɣen issiḍen. I tecraḍ yettwaznen, aṭan azadur aleqqaq n tefrawelt yettwamgal deg kra n tama s usemmid atikni. S umata, isenmalen sfezren tamusni tesḥuɣ, yesseḍfen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Fast Women Tiwlafin d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Fast Women Tiwlafin ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Fast Women Tiwlafin yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
Women and racing cars? Fast Women changes perspectives. The women are active protagonists, surrounded by racing technology, their gaze reflects self-confidence, but also a certain vulnerability. The body language maintains feminine elegance in every situation. At the same time, the motifs radiate calm. The viewer's gaze is guided by the clear image composition, the play with blurring supports this and creates emotions, the warmer basic tone is sometimes contrasted by a technical coolness.
Tigejdiwin & Akemmus
The pictures were published in a 297 x 210 mm book as well as in a 420 x 297 calendar
Tibzimin
Photography, Self-confident Women, Power Women, Racing Cars, Fun, Racetrack, Emotions, Elegance, Modern Perspective, Female Racing Drivers
Tasnakta n Ufares
Special photo shoot at the Mugello race track. Camera Canon EOS R5, lenses Canon RF 50 f/1.2L USM, Canon EF 70-200 f/2.8L IS USM, post-processing with Adobe Lightroom (corrections, presets) and Photoshop if necessary.
Asewḥel n Usnulfu
The most difficult thing was to capture the self-confident image of women authentically, without stereotypes or pointing fingers. As the models are not professionals, they were involved in the image ideas. They were able to internalise them and express their feelings. Depending on the motif, it required more or less communication, measured instructions or simply letting them act freely. The creative challenge was to portray the woman as self-confident, determined, elegant, feminine and fun.
Anadi
Type of research: Women and motor racing - a typified topic from a new perspective. The aim: To portray the self-confident woman in the context of motorsport, not without a sympathetic relaxed attitude. The methodology: A pleasant atmosphere on location, permanent involvement of the models, putting themselves in special situations, the photographer as a sensitive observer of the scenes and moods. Suitable shooting positions, perspectives, surroundings. Post-processing for optimisation, colour fine-tuning. The result: the images reflect the changing role models of women and also show the fun in the process
Aseḥbiber
The woman not as a decorative accessory, but self-confident in a technical male environment. Inspired by the idea of conveying respect for the person depicted in each image, my aim in Fast Women was to capture self-confidence, determination, coolness, but also simply lightness and fun in aesthetic images. Strength combined with subtle vulnerability - a field of tension between action and sensitivity.
Tanzagt n Usenfar
The photos were taken during a 2-day event in Italy, early September 2024. Editing and optimization of the images as well as the presentation in the Book took place in November 2024 in Neu-Ulm, Germany.
Tanila n Umahil
The photos are part of a high-quality, limited-edition photo book as a special project. In full-page images and a harmonious structure, consistent in layout, an appealing compilation offers new perspectives. Only selected people will receive this work as a special honour. A limited number of calendars were also produced with these photos.
Imsuren n Tugniwin
Image #1: Photographer Martin Hoffmann, Fast Women, 2024
Image #2: Photographer Martin Hoffmann, Fast Women, 2024
Image #3: Photographer Martin Hoffmann, Fast Women, 2024
Image #4: Photographer Martin Hoffmann, Fast Women, 2024
Image #5: Photographer Martin Hoffmann, Fast Women, 2024

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