Threegun Tasmekt n Ugendus sɣur E2W Studio

Threegun Tasmekt n Ugendus sɣur E2W Studio d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2025

Threegun Tasmekt n Ugendus

sɣur E2W Studio

Amsaɣ: E2W Studio

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

11,497

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #167210

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Threegun Tasmekt n Ugendus

Seg wasmi tebna, Threegun tesseqdec s uzaglu azegzaw, ini iẓuran s talast deg taɣerfant tacenwit, d aferdis agejdan n tmagit-is taẓrigt. Ini-agi azegzaw yettwaḥsab d yiwen seg yisileɣ iḥeqqen i ilaq ad qqimen deg unagraw aẓrig n temrikt. Aseqdec unagman n yinagrawen n tqeccar deg ugendus yessemdan aglam. γef ugilal n ukufti, amsek yeddem s tarrayt tatrart asekkil Kraḍ deg usmekt n umuddim. Amuddim-agi yuγal d asileɣ aẓrig agejdan i Threegun, yettkemil ad d-yerr tamlilt tameqqrant deg tesmaktin-nsent tiẓrigtin i d-iteddun.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Threegun Tasmekt n Ugendus d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Threegun Tasmekt n Ugendus ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Threegun Tasmekt n Ugendus yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Tigejdiwin & Akemmus: Width 58mm x Depth 134mm x Height 255mm
Tibzimin: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Tasnakta n Ufares: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Asewḥel n Usnulfu: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Anadi: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Aseḥbiber: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Tanzagt n Usenfar: The project was completed in 2024.
Tanila n Umahil: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Imsuren n Tugniwin: Floating Stop