Hagata Farm Pickles Akemmus sɣur Kikumi Yoshida

Hagata Farm Pickles Akemmus sɣur Kikumi Yoshida d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2025

Hagata Farm Pickles Akemmus

sɣur Kikumi Yoshida

Amsaɣ: Hagata Farm

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

13,647

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #164705

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Hagata Farm Pickles Akemmus

I wakken ad yettwasken udem n umsaɣ, alugu yessekcam afus n umsaɣ d uzrar n daikon d imzizwa. Lkaɣeḍ azegzaw yellan deg teqbuct yettmettil i umeẓli n daikon. Initen d tudert n uxeḍref ttwaskanen s yinawen imeẓyanen s tenqiḍin i d-yettarran taneɣrit d teɣzi. Akken ad yettwasken umlil n daikon, asnulfu n tkerḍa yeqqim d amecṭuḥ. Lkaɣeḍ azegzaw i yesseḍsan taaqbuct daɣen yettwaxdam d akemmus d tabrat n tenemrit yettwasegzem ɣef tama nniḍen, ayen i yessegǧhad aneqqis gar ufaris d umsaɣ.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Hagata Farm Pickles Akemmus d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Hagata Farm Pickles Akemmus ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: To reflect the individuality, the hand held by the client and the vegetable seed were used as the logo motif. The green paper on the lid imitates a vegetable leaf. The deep hue and the strength of the vegetable are expressed in fine dots.
Tigejdiwin & Akemmus: Width 80 mm,Depth 80 mm,Height 75 mm
Tibzimin: Package design , pickles , farmers , Japanese food
Tasnakta n Ufares: We pondered how to express the personality of Hagata Farm. We realized that the hands they hold belong to proud farmers who embody dedication. We reflected these hands in the design and used dotted vegetable leaves to represent the quiet yet powerful life force in the field. This design connects the essence of the farm to the product telling a story of nature hard work and pride. By highlighting the farmers connection to the land we aimed to create a design that resonates with the values of the community and the beauty of agriculture.
Asewḥel n Usnulfu: Many other companies already sell pickle products. We needed to find a way to differentiate ourselves from them and appeal to the interests of people in locally grown vegetables and the project with an appealing design.
Anadi: Team members discussed every possible direction, including what expressions the clientele liked, what magazines they preferred, and what designs they preferred, and carefully shaped them in a layered manner.
Aseḥbiber: The project involved making pickles using vegetables from the Hagata farm, and using the profits from the sales to cover the costs of growing vegetables for school lunches. The client wanted to deliver first class vegetables to school children while taking on the challenges of agriculture.
Tanzagt n Usenfar: The project started in 2022 in Niihama City, Ehime Prefecture.
Tanila n Umahil: The green paper covering the lid also decorates the surface of the package, while the reverse side is a letter of appreciation and product concept to the consumer. By putting thought into every part of the package, we aimed to create a package that will be a keepsake, rather than a package that will be thrown away.
Imsuren n Tugniwin: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, 2022.
#2: Designer Kikumi Yoshida, Kuuche design,Photographer Rui Tokunaga,2022.
#3: Designer Kikumi Yoshida, Kuuche design, 2022.
#4: Designer Kikumi Yoshida, Kuuche design, 2022.
#5: Designer Kikumi Yoshida, Kuuche design, 2022.
Writer Tomomi Takada,Video production Hiroshi Minao